This Campfire has already taken place.
A full whitepaper report as well as video highlights will be added to this page in the near future.
WXO members can watch a recording of this session via the Campfires On Demand community page.
To join the WXO, please head to our Join page. The WXO is a global home for the leaders, shapers and doers in the Experience Economy. As a member, you’ll get:
🔥 Live access to Campfires like this one, with the chance to put your questions directly to expert speakers
🎥 Unlimited access to our on demand library of over 100 Campfire recordings
🧠 Exclusive insights from experience pioneers such as Joe Pine, Bob Cooney, Laura Hess, Heather Gallagher, Kevin Williams, Pigalle Tavakkoli, Lou Murray and many more
🌍 A network of 1,000+ experience professionals from over 40 countries
🌍 Connect with members from such brands as AREA15, Secret Cinema, Disney, Meow Wolf, Layered Reality, Luna Park, Moment Factory and many more
Campfire description
Are you creating, producing or promoting meaningful experiences? Do you ever wonder if they truly are?
In a world where experiences are the new currency of connection, measuring what people truly take with them has never been more essential.
Join us for a deep dive into Explora — a new methodology and platform designed to measure the meaningfulness of experiences by capturing audience’s personal values, cognitive reflection and alignment with the message of an experience.
You’ll discover:
- How Explora identifies the personal value profiles of audiences
- How we measure what people actually understood of an experience
- What can this mean for designers, producers, promoters and sponsors of experiences
- How this tool is evolving to support creators, producers, investors and brands
Who should attend?
- Experience designers
- Promoters Producers
- Brand strategists
- And anyone passionate about creating experiences that matter
Don’t miss the opportunity to explore how data can drive more human, impactful and enduring experiences.
About Miguel Melgarejo
Miguel Melgarejo is an experience designer and strategist specializing in creating meaningful moments, spaces, and services for people and communities. He is the Strategy Director at Cocolab, a Mexican company renowned for immersive multimedia experiences such as Frida Inmersiva, Ecos de Uxmal, and Disney Immersive.
Miguel is also the co-founder of Blobworks, a boutique studio focused on experience design research, training, and innovation. Through Blobworks, he has introduced over 150 people to experience design and currently advises companies across various sectors on how to integrate and thrive in the experience economy.
Miguel serves as a board member of the World Experience Organization (WXO), reinforcing his leadership in the global advancement and professionalization of experience design. Throughout his career, he has contributed to international projects like the Bill & Melinda Gates Foundation’s Reinvent the Toilet Challenge and has led innovation and creative initiatives in Mexico with companies such as FEMSA, Facebook, and Danone.
He has been a key advocate for design and the creative industries through TOCTOC.mx , as well as directing the documentary Design the New Business and producing the podcast Fuera de Contexto.
