London Experience Week is a five-day celebration of the very best of the Experience Economy in the UK’s bustling capital – and your experience could be centre stage on our Experience Safari 2026

Alongside our flagship World Experience Summit at Ministry of Sound, we send an exclusive audience of 750 experience creators, investors, promoters and influencers from around the world out into London to discover its most exciting experiences and venues.

This is our London Experience Safari – and it’s your chance to get in front of the people who shape what the world does in its free time.

What Happens on the London Experience Safari?

Across five days, LXW attendees immerse themselves in London’s most talked-about experiences – and talk about them even more. Just look at who was on Safari in 2025!

Last April, our community visited all these venues and took part in…

• Networking breakfasts, e.g. FRAMELESS, The Courtauld Gallery, Outernet
• Live discussions, e.g. Convene, Phantom Peak, Earls Court Development Company
• Behind-the-scenes tours, e.g. Elvis Evolution, War Of The Worlds, Marshmallow Laser Feast
• Technical showcases, e.g. Pixel Artworks, Disguise
• Immersive experiences, e.g. ABBA Voyage, Bridge Command
• Sensorial experiences, e.g. Bompas & Parr, The Sanctuary &soul
• Socials, e.g. Polygon Live, The Paddington Bear Experience, Alcotraz
• Exclusive, invite-only drinks & dinners, e.g. hosted by AREA15 and Jamestown

From ABBA Voyage to Outernet via a breakfast at FRAMELESS, our audience listened, interacted, and shared every moment with their peers and colleagues – online and in person.

The result? Powerful word-of-mouth, social content, and industry buzz focused directly on the partners who opened their doors.

Why Get Involved With the London Experience Safari This Year?

This year, we’re going bigger and better:

• More shows
• More attendees
• More content and coverage
• More ways to put your experience in front of a highly relevant, high-value audience

Whether you’re a cutting-edge immersive show, a landmark venue, or an innovative hospitality concept, London Experience Week is your chance to:

• Reach international decision-makers and influencers
• Fill quieter slots with engaged, high-intent guests
• Generate buzz about your new experience with our influential audience
• Build long-term relationships with partners across the global Experience Economy

Simple Ways to Partner With the London Experience Safari

We make it easy to get involved in a way that works for your team, your capacity and your aspirations for your experience.

For example, you could:

• Offer a discounted ticket or exclusive offer for Safari attendees
• Host a networking breakfast, drinks reception or after-hours event
• Provide your venue for a live discussion, panel or mini-showcase
• Curate a behind-the-scenes tour or guide tour of your event
• Bring a pop-up version of your experience to our Ministry of Sound HQ

Have something different in mind? Tell us. Whether you want to offer a discount, a venue, or a full bespoke experience, we can build a package around you.

📄 Want more details now?
Download the Safari Info Pack for audience breakdowns, example activations, and more:

Talk to Us About Showcasing Your Experience

Ready to explore how London Experience Week can work for you?

💬 Book a call today and let’s discuss how to:

• Showcase your experience in front of 750+ global experience leaders
• Launch your event to the most relevant audience possible
• Put your venue on the map of the Experience Economy

Questions? Why not reach out directly:

Mike Goldsmith – Content
[email protected]

Pippa Wong – Operations
[email protected]

Patrick McAleenan – PR
[email protected]