This Campfire has already taken place.
A full whitepaper report as well as video highlights will be added to this page in the near future.
WXO members can watch an on demand recording of this session via the WXO community page.
To join the WXO, please head to our Join page. The WXO is a global home for the leaders, shapers and doers in the Experience Economy. As a member, you’ll get:
🔥 Live access to Campfires like this one, with the chance to put your questions directly to expert speakers
🎥 Unlimited access to our on demand library of over 100 Campfire recordings
🧠 Exclusive insights from experience pioneers such as Joe Pine, Bob Cooney, Laura Hess, Heather Gallagher, Kevin Williams, Pigalle Tavakkoli, Lou Murray and many more
🌍 A network of 1,000+ experience professionals from over 40 countries
🌍 Connect with members from such brands as AREA15, Secret Cinema, Disney, Meow Wolf, Layered Reality, Luna Park, Moment Factory and many more
Campfire description
What do immersive games know that most experience designers miss?
Games are humanity’s oldest participatory platform and they still offer some of the best tools for shaping meaning and engagement. In this talk, designer and strategist Ida Benedetto shares practical game design methods that will instantly level-up your experience design toolkit!
Whether you’re crafting immersive events, workshops, or brand activations, learn how game mechanics can unlock deeper participation and spark the kind of behaviors you can’t script but CAN design for.
You’ll discover:
✅ How to use the MDA framework: mechanics, dynamics & aesthetics
✅ Why designing “rules” beats scripting outcomes
✅ What emergent behavior means for real-world experiences
✅ Tools Ida has used with Google, IBM & BlackRock
Who should attend?
🎲 Experience designers
🎲 Facilitators & workshop leaders
🎲 Brand creatives
🎲 Anyone designing for interaction, play & meaning
Join Ida Benedetto, game design educator and creator of high-stakes gatherings, as she shows how game mechanics can revolutionize your experiences.
