Lou (Louise) Murray | WXO

Lou (Louise) Murray

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From start ups to iconic brands it is always about experience and transformation

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From start ups to iconic brands it is always about experience and transformation

Louise, aka Lou, is a strategic change-maker and top-tier global innovator. She has achieved unprecedented success in media, entertainment, sports and hospitality industries by re-inventing operational and creative strategies for international matrixed organizations, leveraging her transformative leadership style and proven business management acumen to inspire sustainable revenue growth and world class customer experiences. Lou has been instrumental in building brands and overseeing creative for entertainment operations for such companies as Cirque du Soleil, The Walt Disney Company, the Canadian Open Tennis Championships, TD Garden in Boston (home of the Boston Bruins and Boston Celtics), and the award winning Thinkwell Group in Los Angeles, California. She is now CEO of Lemuria Dreamer LLC, Chairwoman of the Board for Trio-Tech,Venture Partner at Zu MTL/Triptyq Capital, Co-Chair Lets Make Some Noise,  and many advisory boards.

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Lou’s intuition and collaborative nature is legendary among her many colleagues in the entertainment industry. Her commitment to bringing together the needs of stakeholders, investors, creative authors and production teams under one cohesive vision has resulted in the successful delivery of literally thousands of events and live entertainment for mass audiences that number in the millions in a Transmedia ecosystem and Metaverse. Having led development for some of the most iconic, brands in the family entertainment business, Lou believes that constant reinvention is the only pathway towards cultural sustainability, financial growth, and the artistic success of any enterprise. She intuitively sees the threads of opportunity present in organizations and environments, connects the pieces, parts and stakeholders and brings them together into a coherent process to answer the identified need. Alone she could go faster, but she knows that with an integrated cross functional team, everyone will go further; she helps stakeholders extend their thinking, so material business advantages are driven.


She is an inspirational and transformational leader who, through storytelling in all mediums, inspires action, legitimatizes participants and has at heart the financial resources management that levers the business. Respected for her creativity, decision making, finding strategic processes that create value, reliability in delivering quality experiential products and offerings on time and on budget, Lou is highly sought as business partner in all environments she joins.