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Immersive and interactive multimedia experiences, AR/VR/XR/MR, holograms, light-music installations, and any tech wow-stuff you can think of
Natalia has been an integral part of launching interactive immersive experiences around the world. She is responsible for creating a new office in the US for Hello I/O, a company that has been producing interactive multimedia projects, immersive spaces, AR/VR/MR, interactive holograms, controllable robotics, and all kinds of digital magic internationally and for A-list brands for over a decade.
Having joined the company 5 years ago, Natalia spearheaded the subsidiary Hello Park, the first multimedia park for kids in Europe, that quickly became the largest chain in the world. She was essential in creating interactive experiences in 7 countries in Europe, Asia, and America, and traveling shows that toured in 12 countries in iconic locations like the Oriental Pearl TV Tower in Shanghai.
Before her current position, Natalia worked on various projects with Microsoft, Proctor and Gamble, Ernst and Young, British American Tobacco, KPMG, and Danone, but her main focus and interest were people, psychology, and stories.
She graduated from Kyiv National Linguistic University with a Master’s Degree in Languages and Psychology. And though her education is in the humanities, new technologies have always been a fascination. She believes that technology creates a unique intersection between engagement, development, and edutainment for the youngest generation and is inspired to be a driver for this evolving trend.