LXW2025 | Speaker Line-up
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WXS2025 boasts a speaking programme packed with experts dedicated to solving the challenges you face as well as inspiring you to greater heights.
Secure your seat to their sessions by booking your ticket today!
Winston Fisher
CEO, AREA15
Winston Fisher is CEO of AREA15, the world’s first purpose-built immersive entertainment district located minutes from the Las Vegas strip. Since opening in 2020, AREA15 has welcomed nearly four million visitors, created more than 1,000 jobs and hosted over 200 live events and performances. Winston brings his world-leading expertise in financing and investing to LXS25 where he will reveal the plans for AREA15’s 20-acre expansion coming in Autumn 2025.
Pigalle Tavakkoli
Founder, School of Experience Design
An award-winning experience design strategist, Pigalle Tavakkoli has worked for the likes of the Science Museum, Wellcome Collection, V&A, National Portrait Gallery and Barbican Centre. Pigalle founded the School of Experience Design in 2020 to empower organisations and their teams to design emotionally charged, unforgettable experiences, leading her to provide bespoke training and consultancy for the likes of L’Oréal and Unilever.
Mat Duerden
Department Chair of Experience Design and Management, BYU
Mat Duerden is the Department Chair of Experience Design and Management in the Marriott School of Business at Brigham Young University. His experience design research focuses on memorable, meaningful, and transformative experiences. Mat co-authored the award-winning Designing Experiences in 2019 and teaches BYU’s honors program, The Art of Transformative Storytelling.
Mikhael Tara Garver
Founder, Culture House Immersive
A leading pioneer in experiences, Mikhael was Director of Immersive Experience for Disney’s Star Wars: Galactic Starcruiser. She has also built award-winning experiences for AMC Television, The National Park Service, Bloomberg, Serino/Coyne, BBDO, Hormel, Tentrr and Smirnoff. In her current role as Head of Immersive Entertainment for Culture House Immersive, she is bringing the Hollywood movie model to world of investing in IP and experiences.
Didi Bethurum
ex-Chief Communications Officer, Meow Wolf
Didi is a marketing executive and leadership coach with a passion for building unforgettable brand experiences. As Chief Communications Officer at Meow Wolf, she helped transform the arts and entertainment pioneer into a cultural phenomenon, driving national recognition and expanding its immersive worlds to five permanent locations, welcoming 10 million visitors through the portals.
Lou Pizante & Maria S. Redin
Co-founders, The Experientialists
Meet The Experientialists, the bleeding-edge, rabble-rousing voice of marketing and advertising in the Experience Economy. Industry veterans Lou and Maria fearlessly cover and serve industries, brands and organizations that rely on experiential communication and design to inspire people and propel culture.
Kevin Williams
Social Immersive Entertainment Expo / The Stinger Report
Kevin is a leading specialist in immersive and interactive entertainment technology. Founder of KWP Ltd., he advises global clients on Out-of-Home Entertainment and co-owns Spider Entertainment. In 2025, he launched the Social Immersive Entertainment Expo, a key platform for the industry. He also publishes The Stinger Report, contributes to top trade publications, and co-authored The Out-of-Home Immersive Entertainment Frontier.
Miguel Melgarejo
Strategy Director, Cocolab
Miguel Melgarejo is the Strategy Director at Cocolab, a Mexican company renowned for immersive multimedia experiences such as Frida Inmersiva, Ecos de Uxmal, and Disney Immersive. He is the co-founder of Blobworks, a boutique studio focused on experience design research, training, and innovation. Through Blobworks, he has introduced over 150 people to experience design and currently advises companies across various sectors on how to integrate and thrive in the experience economy.
Laura Citron OBE
CEO, London & Partners
CEO of London & Partners, Laura is dedicated to creating economic growth that is resilient, sustainable and inclusive. Laura believes “the experience economy has historically been really overlooked”. Since Laura joined as CEO, London & Partners has created over 42,000 jobs and added £1.9bn to the London economy. We are proud to say London & Partners are official sponsors of London Experience Week 2025.
Louis Alfieri
CCO, Raven Sun Creative
Principal and chief creative officer at Raven Sun Creative, Louis has worked with global brands including Carnival Cruises, Lamborghini, Toho Studios and Ubisoft. Louis is an authority in leading, designing, and building experiential entertainment destinations, mixed-use developments, immersive media-based attractions, retail locations, cultural sites, and experiential events.
Jamie Ruddy
Founder, School of Experience Design
Jamie is a writer, filmmaker and creator of immersive experiences, with a particular focus on integrating narrative with technology. She has recently launched Sideways Kitty, a company that uses technology in creative ways to design narrative-driven immersive experiences.
Katherine Templar Lewis & Robyn Landau
Co-founders / Directors, Kinda Studios
Katherine and Robyn are co-founders and directors of Kinda Studios, a neuroscience studio and lab accelerating academic insights into creative executions. Grounded in real world impact, Kinda transforms science into sensory, embodied, emotional experiences that prioritises public access and equity.
Marisa Sechrest
Founder, Altair Entertainment
With a career spanning over two decades in traditional entertainment, Marisa has co-produced iconic Broadway hits like “Mean Girls” and “Waitress”. Marisa’s focus is now on harnessing the latest advancements to produce immersive experiences that resonate deeply with audiences, bridging traditional media with the future of live entertainment.
Ida Benedetto
Founder & Director, Uncommon Places
Ida is an experience director and strategist who creates high-stakes gatherings where people stretch beyond their known limits. Her work blends game design, experiential learning, and organizational psychology to shape transformative moments for organizations like BlackRock, IBM, and Google. Her research on transformative social experiences has been incorporated into coursework at Harvard and Carnegie Mellon.
David Shulman
CFO, Sierra Whiskey | CFO, Soren West
David is a CFO with a creative streak. A business-minded artist. A team-oriented doer. His career spans the gamut from VC-funded start-ups to billion-dollar corporations, both public and private companies, non-profit’s and private foundations, and even some time as a professional metal fabricator. For the last 15 years David has been involved in the creative industry, operating at the confluence of finance and creativity – where experience gets made.
