• We believe that when diverse people from different countries and different experience sectors share their problems, challenges, hopes, gripes, fears, frustrations… between us, we’ll come up with strange, surprising and just plain better ideas and solutions.
• So, for the WXO to be the sort of innovation-rich ‘experience campfire’ we believe it can be, we welcome contributions from everyone in the Experience Economy. Including you.

There are 3 rules for sharing your views:

1st Rule: Be Obvious

In improv, they talk about ‘your obvious’ and how what seems obvious to you isn’t to other people.

At the same time, if you put your hand up in class and ask a question, you’ll be amazed at how many other people are wondering about that too.

What I’m trying to say is: there’s really no need to try too hard.

That thing that’s been bugging you, that thing you’ve wanted to say… you’re the only person who’s you.

The rest of us would love to hear your point of view.

2nd Rule: Be Provocative!

Having said, be obvious, also don’t edit yourself… Don’t hold back!

We believe the WXO will be truly useful if we create a ‘campfire’ where experience economy pioneers like you can share ‘war stories’ and points of view with other pioneers. And you can hear theirs too. 

So, as per our mission – to connect and provoke the pioneers of the experience economy – we’re especially interested in points of view that are provocative: that readers are likely to find themselves nodding along, or shaking their heads in disbelief.

At the end, the reader may or may not agree with what you’ve said, but it should inspire them to think about what they really think, and spark ideas on how they can design and deliver better experiences.

Borrowing from Malcolm Gladwell here, at the beginning of What The Dog Saw:

There’s no expectation that you’ll write as well as Gladwell. And there’s no pressure to be wildy controversial. The key point is that you know things – a sector, an experience, a challenge – that others don’t know. And we’d like to hear what you think, what you’ve learned, and, perhaps how you think the Experience Economy is changing, or needs to change.

3. It Doesn’t Matter If Your Thoughts Are Half-Baked or Fully Formed

Anything you share could be anywhere along the spectrum from a half-baked, off-the-cuff, ever-so-slightly mad idea to a honed, researched, evidence-backed, fully formed thesis. We think that’ll make this a much richer, more enjoyable, and provocative experience.

It could be just an idea, a first response, the sort of thing that’s at the back of your mind, that’s been nagging you in the night that you’ve never shared, or only shared in conversations at conferences (remember those??)… or it could be a firmly held evidence-backed framework that you’re known for, or would like to be better known for.

Not clear? Got a view? Skip over to the Contact page and let us know what you think.