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Walljam is building METRIX, a football-themed social entertainment network that has a unique license with UEFA
The METRIX mission:
“To turn every fan into a player and every player into a better player”.
METRIX will gamify football both physically and digitally, and in so do doing build a community of activated football fans and players.
Click here to see a deck for investors.
Metrix stands on the shoulders of 5 key market factors:
Football, the world’s no. 1 sport with the world’s biggest sports community
The growing successful use of technology for gaming, skills, entertainment and social
The meta trend of retail space looking for experiential retail concepts
The importance of a multi-channel business focus for audience potential and maximum engagement
The integration with sports confederations, federations, leagues, teams, and brand sponsors who are searching for ways to increase fan activation and engagement.
The immersive play capture players performance scores and create competition. Player performance can capture accuracy, power, and speed of successful ball strike, as well as control, agility, and body movement. The main venues will also feature a dedicated e-gaming zone, live match broadcasts, an official UEFA heritage zone and other live events. The integration of technologies to create multiple next-generation images and video capture experiences will enable customers to share content across the METRIX website and app, as well as on social media platforms.
User data is at the heart of ongoing engagement both for METRIX and the wider stakeholders. For the customer, a collective, competitive, and social experience allows friends to pit their skills against each other, as well as fans across the world. At every level personalised data is captured and packaged for individuals to share and compare on the world stage either digitally or physically. METRIX will become a global hub and community for football.
Walljam transformed its business model from the sale of technology for fan engagement activation, where it has worked with some of the Worlds biggest brands such as adidas, Real Madrid, DHL, Nissan) to combining the use of our own proprietary technology and other best in class football gamification technologies to offer football based social entertainment experiences, competition, and skill building in multi-channel retail and digital formats.
