Transformation Is the Future of Business. Are You Ready?
Download this exclusive WXO Campfire Report and get a first look at the next evolution beyond the Experience Economy — straight from its original architect, Joe Pine.
Joining us virtually during London Experience Week 2025, Joe delivered a powerful preview of his next big idea: the Transformation Economy. Broadcasting live from his US home into Convene London’s Bishopsgate venue, he shared not just frameworks and future theory, but the core principles behind his new book, Transformations.
“You might feel like you’ve been ‘frameworked to death’,” Joe warned with a smile. “But hopefully you’ll come away with clear and useful insights.”
Inside this in-depth report based on this exclusive preview, you’ll learn:
- Why transformation is the fifth (and final) economic offering
- The 5I Framework for designing transformation
- The difference between attention and aspiration
- How to build trust and support real identity change
- What metrics actually measure personal growth
Featuring Joe’s newest insights and frameworks, plus exclusive Q&A and visual tools.
Included in your download:
- Thought-leadership article
- Five visual infographics
- Full Q&A transcript of the session
- Further reading and resource appendix
Fill in the form below to receive your free Campfire Report:
How to watch this Campfire:
WXO members can watch the recordings of this and 100+ Campfires as part of their membership.
About WXO Campfires:
🔥 Every week, WXO runs two online Campfires – intimate, informal, insight-rich sessions with the brightest minds in the Experience Economy – because we believe experience matters.
🤔 Members get to put their questions directly to expert speakers as well as network with experience professionals from over 40 countries.
🎓 Previous speakers have included the likes of Joe Pine, Kevin Williams, Laura Hess, Heather Gallagher, Bob Cooney, Pigalle Tavakkoli, Lou Murray and many more
🤯 Campfires have covered everything from real-time brain measurement to rave culture, sound therapy to AI storytelling, Minecraft to Elvis.
To join the WXO, please head to our Join page.
The WXO is a global home for the leaders, shapers and doers in the Experience Economy. As a member, you’ll get:
🔥 Live access to Campfires like this one, with the chance to put your questions directly to expert speakers
🎥 Unlimited access to our on demand library of over 100 Campfire recordings
🌍 A network of 1,000+ experience professionals from over 40 countries
🌍 Connect with members from such brands as AREA15, Secret Cinema, Disney, Meow Wolf, Layered Reality, Luna Park, Moment Factory and many more
