How to Pitch (Almost) Anything: Worldbuilding, Stakeholders, Audiences – and Everything Between (Early)
Your concept is solid. So why isn’t it landing?
Kendra Valentine is a Story Strategist whose work lives between business and story: development, creative briefs, and translating brand into story that connects.
Her book How to Pitch (Almost) Anything (Pearson Business) introduces Strategic Story Design, Kendra’s methodology for helping stakeholders find their story and tell it clearly, whether you’re building a story world, pitching it to stakeholders, or reaching audiences.
Experience creators and entrepreneurs pitch constantly: to clients, to teams, to guests, even to yourself to test if an idea is solid.
She’ll share three tools: the brand one-pager uncovers what your world or brand authentically stands for, the Pocket Pitch explains any concept clearly in any situation, and the H.E.L.P. checklist works on everything from scripts and creative briefs to guest-facing content.
Who should attend:
- Experience creators, designers, and storytellers
- Brand and creative strategists
- Entrepreneurs and product or service businesses
- Creative and story development teams at studios, agencies, and entertainment companies
- Creators and teams working with established IP or original worlds
- Institutions, nonprofits, and organizations with a story worth telling
- Anyone with something valuable to communicate
What you’ll learn:
- How to distill any concept, company, product, or service into two sentences stakeholders or audiences actually understand
- A one-page strategic tool that translates brand values into creative direction and aligns teams without lengthy back-and-forth
- A four-point quality check for any communication, from scripts and creative briefs to guest-facing content
- Why worldbuilding and pitching start in the same place, and the tools that serve both
About Kendra Valentine
Kendra Valentine is a Story Strategist who helps businesses, brands, and creative projects communicate their value clearly by translating complex ideas into authentic stories that resonate.
Her book How to Pitch (Almost) Anything (Pearson Business, 2025) introduces Strategic Story Design, the methodology behind her work across film and TV production (Warner Bros., Universal, Nickelodeon), theme park story development, brand strategy, and startup consulting. Clients have included Electrolux, EU institutions, and Techstars.
An American based in Berlin, she works internationally across industries and cultures. When she’s not working, she’s probably deep in research at the world’s latest immersive experience or food concept. Someone has to do it.
How to watch this Campfire:
- Campfires are available for WXO members only
- To join the WXO, please head to our Application page
- The WXO is a global home for the leaders, shapers and doers in the Experience Economy
- As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings
Timings:
Campfire #1 is suitable for those in the APAC region or Europe, but everyone is welcome! Here’s when we kick off in your time zone:
- London: 9:55 – 11:25 (BST)
- Paris: 10:55 – 12:25 (CEST)
- Dubai: 12:55 – 14:25 (GST)
- Mumbai: 14:25 – 15:55 (IST)
- Shanghai / Singapore: 16:55 – 18:25 (CST/SGT)
- Tokyo: 17:55 – 19:25 (JST)
- Sydney: 18:55 – 20:25 (AEST)
- Auckland: 20:55 – 22:25 (NZST)