The E.M.O.T.I.O.N.A.L Framework For Making Experiences

Can we interrogate the commonalities between creating experiences?

At the WXO, we definitely think there are processes and frameworks that can be transferred between experiences and sectors. But what does it look like when you take more than 20 years of creating standout experiences and attempt to codify it in one framework…?

Creative Director SERMAD BUNI has been making experiences for over two decades. In this Campfire, he’ll share some of what he’s learned in spearheading experiences – particularly within IP and ticketed experiences – for Icons (The Up House, Polly Pocket House), Squid Games: The Trials, Bravocon, and many, many more, and use it as a jumping-off point to interrogate how we design our own experiences.

He’ll share his E.M.O.T.I.O.N.A.L framework for creating experiences, broken down across a previous experience. The first three stand for Empathy, Motivations, and Obsessions – but you’ll have to join us to hear the rest…

In anticipation, consider these 3 questions:

• Do you have an existing experience design framework or methodology?
• Can you apply the E.M.O.T.I.O.N.A.L framework to what you are creating?
• Are there pieces of the framework missing?

How to watch this Campfire:

• Link to sign up for this Campfire (WXO members only)
• To join the WXO, please head to our Application page
• The WXO is a global home for the leaders, shapers and doers in the Experience Economy
• As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings

Timings

This earlier Campfire is suitable for those in the APAC region or Europe, but everyone is welcome! Here’s when we kick off in your time zone:

London: 09:55 – 11:25
Paris: 10:55 – 12:25
Shanghai & Singapore: 16:55 – 18:25
Dubai: 12:55 – 14:25
Sydney: 18:55 – 20:25
Auckland: 20:55 – 22:25
Mumbai: 14:25 – 16:55
Tokyo: 17:55 – 19:25