The Future of Storytelling: How Immersive Experiences Are Transforming Our World
Storytelling is currently undergoing a radical revolution, from narratives that are passively consumed to stories that you live.
It’s a shift that is already revolutionizing entertainment, communication, marketing, and more.
How can creators adapt to this change? Join Charles Melcher, founder of The Future of Storytelling and author of a new book with the same title, as he explores the key qualities of these “living stories” and explains how they can be used create more immersive, memorable, and transformative experiences.
Who should attend:
• Storytellers of all stripes
• Creative directors
• Producers
• Experience designers
• Marketers & communicators across industries
In this session, you’ll learn:
• How “the people formerly known as the audience” are evolving into an “actience” of co-creators, and why it matters
• A framework for understanding the six qualities that elevate an experience to a “living story”
• Practical pointers on how to tap into these qualities in your work, derived from the most successful examples to date
• How creating living stories has the potential to change the actience’s lives – and our world – for the better”
How to watch this Campfire:
- Campfires are available for WXO members only
- To join the WXO, please head to our Application page
- The WXO is a global home for the leaders, shapers and doers in the Experience Economy
- As a member, you’ll get live access to Campfires like this one plus unlock an on demand library of over 100 Campfire recordings
Timings:
Campfire #2 is suitable for those in the US or Europe, but everyone is welcome! Here’s when we kick off in your time zone:
- London: 17:55 – 19:25
- Paris: 18:55 – 20:25
- Los Angeles: 09:55 – 11:25
- Santa Fe: 10:55 – 12:25
- Chicago: 11:55 – 13:25
- New York: 12:55 – 14:25
- São Paulo, Santiago & Buenos Aires: 13:55 – 15:25
- Auckland: 20:55 – 22:25 (NZST)