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Dax Callner

From TikTok to Toyota: How Measurement Can Grow & Protect Event Budgets (Early)

Zoom

Events are always at risk when marketing budgets are under scrutiny. In this Campfire, event strategist Dax Callner will reveal how global brands from Toyota to TikTok use data to defend and grow their investment in events. You'll get actionable tools and insights to help you establish measurable goals, collect credible data and present compelling […]

MIchael Andersen

Backrooms: From Creepypasta To Box Office #1 | How the Hit Horror Film Turned Internet Mythology Into Experiential Marketing Gold

Zoom

What happens when a piece of community-created internet folklore becomes the number one film in America? Backrooms began life as a single unsettling image posted online. From there it evolved into a collaborative creepypasta or unfiction phenomenon, inspired millions of fan theories, videos and discussions, spawned a hugely successful YouTube series, and has now become […]