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What do moments of crisis reveal about how people really connect, and how can experience designers learn from it? On 3 December 2024, South Korea lived through a surreal night: martial law declared, then overturned within hours. What emerged in the streets wasn't violence – it was K-pop lightsticks, hand-drawn meme flags, and prepaid cups […]
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Events are always at risk when marketing budgets are under scrutiny. In this Campfire, event strategist Dax Callner will reveal how global brands from Toyota to TikTok use data to defend and grow their investment in events. You'll get actionable tools and insights to help you establish measurable goals, collect credible data and present compelling […] |
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Today’s guests don’t just want to be entertained – they want to play with the worlds they love. From Netflix House to year-round horror attractions, the most talked‑about brands are borrowing straight from gaming: multi-level engagement, shared missions, and communities that feel more like squads than audiences. In this Campfire, Ashley shows how gaming principles […]
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Today’s guests don’t just want to be entertained – they want to play with the worlds they love. From Netflix House to year-round horror attractions, the most talked‑about brands are borrowing straight from gaming: multi-level engagement, shared missions, and communities that feel more like squads than audiences. In this Campfire, Ashley shows how gaming principles […] |
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What do we value more as a society: moments or memories? Experiences define our lives and when we come together across cultures and communities, we’re able to grow in numerous ways. Today, with rapidly evolving technology and consumer expectations, experiences can be more diverse, integrated and convergent than ever before. Amidst this convergence, designers are […] |
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What if the most powerful experiences don’t just entertain us but change how we feel, think, and act? Join WXO and Pixel Artworks for a special IRL Campfire exploring Functional Experiences: an emerging shift in the Experience Economy where immersive design, technology, sound, space, and storytelling are used not just for spectacle, but for lasting […] |
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Why are immersive storytellers still using tools built for film and TV? Designed by Professor of Dramatic Writing at Savannah College of Art and Design (SCAD) Abigail Taylor-Sansom, The Story Codex is a new narrative framework designed specifically for immersive storytelling – equally suited to linear, branching, and open-world experiences. It is built to empower […]
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Why are immersive storytellers still using tools built for film and TV? Designed by Professor of Dramatic Writing at Savannah College of Art and Design (SCAD) Abigail Taylor-Sansom, The Story Codex is a new narrative framework designed specifically for immersive storytelling – equally suited to linear, branching, and open-world experiences. It is built to empower […] |
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