Your concept is solid. So why isn't it landing? Kendra Valentine is a Story Strategist whose work lives between business and story: development, creative briefs, and translating brand into story that connects. Her book How to Pitch (Almost) Anything (Pearson Business) introduces Strategic Story Design, Kendra's methodology for helping stakeholders find their story and tell […]
Your concept is solid. So why isn't it landing? Kendra Valentine is a Story Strategist whose work lives between business and story: development, creative briefs, and translating brand into story that connects. Her book How to Pitch (Almost) Anything (Pearson Business) introduces Strategic Story Design, Kendra's methodology for helping stakeholders find their story and tell […]
What makes a drinks brand go from “nice bottle on the back bar” to the name everyone is talking about? Events designer, PR consultant and freelance journalist Patrick McAleenan spent 12 years doing exactly that with Don Papa Rum, building and leading the brand’s global events vision, turning its 'Sugarlandia' platform into a living, breathing […]
