• The Spark and a Sense of Wonder (Late)

    Zoom

    We are delighted to welcome author Terry Stevens to the Campfire for a session on the tourist experience. Terry’s most recent book, The Spark and a Sense of Wonder – quoting the WXO! – is a guide for creating and enjoying inspirational tourist experiences. He will expand on his research, talking about the importance of psychogeography to […]

  • The Art & Science of Designing Unforgettable Experiences (Early)

    Zoom

    EXCLUSIVE BOOK REVEAL! Take a frock 'n' roll tour of the art and sciences needed to unleash the building blocks of experience design. Join Pigalle Tavakkoli (School of Experience Design) on a frock 'n' roll tour of her career in theatre, fashion, and science. Discover how her path led to developing a comprehensive experience design system […]

  • The Art & Science of Designing Unforgettable Experiences (Late)

    Zoom

    EXCLUSIVE BOOK REVEAL! Take a frock 'n' roll tour of the art and sciences needed to unleash the building blocks of experience design. Join Pigalle Tavakkoli (School of Experience Design) on a frock 'n' roll tour of her career in theatre, fashion, and science. Discover how her path led to developing a comprehensive experience design system […]

  • Beyond Storytelling: The Power of Narrative in the Experience Economy (Early)

    Zoom

    In Beyond Storytelling: The Power of Narrative in the Experience Economy, Theron Skees challenges experience creators, designers, and brand leaders to rethink the role of story—not as an artistic layer, but as a strategic engine that builds meaning, consistency, and trust across every brand touchpoint. Through his framework, Narrative Experience Design – an experience-centric method that begins […]

  • Beyond Storytelling: The Power of Narrative in the Experience Economy (Late)

    Zoom

    In Beyond Storytelling: The Power of Narrative in the Experience Economy, Theron Skees challenges experience creators, designers, and brand leaders to rethink the role of story—not as an artistic layer, but as a strategic engine that builds meaning, consistency, and trust across every brand touchpoint. Through his framework, Narrative Experience Design – an experience-centric method that begins […]

  • Inside Grease: The Immersive Movie Musical: How Secret Cinema Built a Living Musical World (Early)

    Zoom

    💃 Grease, as pretty much anyone out there will know, is the word. 🕺 No one knows this more than Secret Cinema's Matt Costain, the Olivier-award winning creative director responsible for this summer's Grease: The Immersive Movie Musical which transformed London’s Battersea Park into Rydell High for one extra long summer night. School's now officially […]

  • Inside Grease: The Immersive Movie Musical: How Secret Cinema Built a Living Musical World (Late)

    Zoom

    Grease, as pretty much anyone out there will know, is the word. No one knows this more than Secret Cinema‘s Matt Costain, the Olivier-award winning creative director responsible for this summer’s Grease: The Immersive Movie Musical which transformed London’s Battersea Park into Rydell High for one extra long summer night. School’s now officially out – […]

  • Building a Civic‑Scale Immersive Installation: Lessons from the HeadMaze Launch (Early)

    Zoom

    Due to open on Chicago's waterfront destination Navy Pier, HeadMaze is the first in a series of monumental interactive art installations exploring our relationships with ourselves, each other, and the world around us. Unfolding over a 20-room mind-bending maze of our subconscious and dreams sat across four stories, HeadMaze is squarely aimed at connection, mental […]

  • Building a Civic‑Scale Immersive Installation: Lessons from the HeadMaze Launch (Late)

    Zoom

    Due to open on Chicago's waterfront destination Navy Pier, HeadMaze is the first in a series of monumental interactive art installations exploring our relationships with ourselves, each other, and the world around us. Unfolding over a 20-room mind-bending maze of our subconscious and dreams sat across four stories, HeadMaze is squarely aimed at connection, mental […]

  • From Design to Production: A Step‑by‑Step Guide to Staging a Large‑Scale Production (Early)

    Zoom

    Large‑scale staging isn’t just “a bigger show.” It’s an experience designed to connect people to story and culture, give them identity, and create meaning. In this Campfire, Sergio Ramírez Rivera (CEO, Demiurgo LBX) will walk through a practical, end‑to‑end method for taking an idea from first sketch to opening night—without losing the heart of the […]