Most experience designers focus on what happens during the experience itself. But neuroscience and tourism research suggest that the emotional journey actually begins long before arrival. In this Campfire, Joseph Franklyn McElroy (Galileo Tech Media) will explore how anticipation shapes memory, meaning, and loyalty – and how experience creators can intentionally design the before phase […]
Ever wondered how the world's largest consumer market is reinventing immersive entertainment? Starting her career in LA and working across Disney, AI companies, and her own studio in China, Changting Lu has witnessed an evolution few international creators understand. From martial arts theme parks drawing millions visitors to AI companies building theatrical experiences, China isn't […]
Are you designing experiences that truly include everyone or unintentionally leaving audiences behind? Join Christopher Morrison for a powerful online session that redefines what accessibility can (and should) look like in live and digital events. From the most accessible metaverse musical ever built to a paradigm-shifting new way of thinking about storytelling, this session will […]
Transformation is strange: We naturally transform every day, yet when we plan it, it falls apart. Especially in organisations where change is mandated from the top, and quietly rejected by the people doing the job. In this Campfire, Alain Thys introduces The Transformation Code: 𝚫 = S x R x F. A formula shaped by […]
Transformation is strange: We naturally transform every day, yet when we plan it, it falls apart. Especially in organisations where change is mandated from the top, and quietly rejected by the people doing the job. In this Campfire, Alain Thys introduces The Transformation Code: 𝚫 = S x R x F. A formula shaped by […]
