"Transformational" has become the most overused word in experience design. Immersive art walks use it. Brand activations use it. Festival websites use it. Certification courses use it. And almost none of them mean the same thing by it, because almost none of them have a structural definition for what transformation actually requires. After fifteen years […]
How do kinetic installations and immersive experiences create such lasting impressions? Matteo Mosca, Leva’s CEO, explores how kinetic movement goes beyond decoration to become a powerful storytelling tool. Drawing from projects ranging from exclusive Experience Briefing Centers to spectacular theme parks, he shows how physical motion can appeal to both reason and emotion. The real […]
What makes a drinks brand go from “nice bottle on the back bar” to the name everyone is talking about? Events designer, PR consultant and freelance journalist Patrick McAleenan spent 12 years doing exactly that with Don Papa Rum, building and leading the brand’s global events vision, turning its 'Sugarlandia' platform into a living, breathing […]
