This Campfire has already taken place.
A full whitepaper report as well as video highlights will be added to this page in the near future.
WXO members can watch an on demand recording of this session via the WXO community page.
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Campfire description
What if you could measure emotional impact as it happens – without post-event surveys or guesswork?
In this eye-opening session, you’ll hear how a leading NBA team used neuroscience and everyday wearables to track real-time emotional resonance across the entire fan journey—from tip-off to exit. Discover how they identified the moments that truly landed, when engagement dropped, and when fans were most likely to buy merch or future tickets.
You’ll discover:
- How emotional engagement was measured in real time
- Key moments that drove ROI and future behavior
- A neuroscience-based approach that forecasts actions with at least 85% accuracy
Who should attend?
- Experience designers
- Strategists
- Marketers
- Anyone tasked with proving the impact of emotional engagement.
Join Immersion Neuroscience‘s Laura Beavin-Yates to see how neuroscience is changing the game—and how you can use it too.
About Laura Beavin-Yates:
Laura leads growth and marketing at Immersion Neuroscience and SIX—the first neuroscience-based platform to measure emotional resonance in real time. The platform powers the world’s first emotional fitness app and a scalable way to measure the true impact of experiences, using everyday wearables and 20 years of brain science.
With a background in behavioral neuroscience and neuromarketing, Laura specializes in go-to-market strategy, B2B/B2C growth, and advising early-stage startups. She thrives at the intersection of science, strategy, and storytelling—helping brands turn behavioral insights into marketing that drives real connection and measurable results.
Laura also love bright colors, crazy earrings, and making people smile—because joy isn’t just something we measure, it’s something she tries to live and share every day!
