Andrew O'Loughlin | WXO

Andrew O'Loughlin

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FOUNDING MEMBER SINCE MAR '21

Sport Experience Design advisor, facilitator, podcast host and coach - amplifying the influence of sport and active experiences

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Sport Experience Design advisor, facilitator, podcast host and coach - amplifying the influence of sport and active experiences

After 25+ years as an Experience Designer in sport, Andrew O'Loughlin is still on a mission to create experiences that have a positive influence in our lives.

Andrew has been delivering major sports events, from World Cup’s to World Championships, across professional leagues and participation sports campaigns, and on award-winning campaigns with global brands such as Nike, ESPN and Red Bull.

After spending 10 years leading an international sports event agency, Andrew is now an Australian based advisor, PhD student, writer and podcast host, ultimately focused on helping people have more influence with the experiences they provide.