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Campfire Report | From Vision to Viability: How To Scale Immersive Experiences in the Real World

Campfire Report Bob Cooney

Learn how to turn brilliant one-off experiences into scalable, revenue-generating systems.

Get your free Campfire Report from global VR expert Bob Cooney, created exclusively with the World Experience Organization (WXO).

Bob is a pioneer in location-based virtual reality and experiential entertainment. With three decades of wisdom (and bruises) behind him, Bob joined WXO members for an online Campfire titled ‘From Vision to Viability: Scaling Immersive Experiences for Impact.’ The insights he shared were too powerful to keep to ourselves.

What’s inside:

  • Why immersive ideas stall at the prototype phase
  • What creators can learn from VR, LBE, and gaming
  • Bob Cooney’s cheatsheet to scale with confidence

Who is this for?

  • Creative leaders in immersive design
  • Experience strategists and venue partners
  • Tech and ops leads in the Experience Economy

What you’ll learn:

  • How to engage venues before you build
  • How to make immersive work modular, repeatable, profitable
  • How to bridge the vision-to-viability gap

Fill in the form below to receive your free Campfire Report:


How to watch this Campfire:

WXO members can replay this and over 100 other Campfires exclusively as part of their membership.


About WXO Campfires:

🔥 Every week, WXO runs two online Campfires – intimate, informal, insight-rich sessions with the brightest minds in the Experience Economy – because we believe experience matters.

🤔 Members get to put their questions directly to expert speakers as well as network with experience professionals from over 40 countries.

🎓 Previous speakers have included the likes of Joe Pine, Kevin Williams, Laura Hess, Heather Gallagher, Bob Cooney, Pigalle Tavakkoli, Lou Murray and many more

🤯 Campfires have covered everything from real-time brain measurement to rave culture, sound therapy to AI storytelling, Minecraft to Elvis.


To join the WXO, please head to our Join page.

The WXO is a global home for the leaders, shapers and doers in the Experience Economy. As a member, you’ll get:

🔥 Live access to Campfires like this one, with the chance to put your questions directly to expert speakers

🎥 Unlimited access to our on demand library of over 100 Campfire recordings

🌍 A network of 1,000+ experience professionals from over 40 countries

🌍 Connect with members from such brands as AREA15, Secret Cinema, Disney, Meow Wolf, Layered Reality, Luna Park, Moment Factory and many more

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