Every year, the WXO’s annual event delivers experiences, events, workshops, and encounters that leave people saying, “That was exactly what I needed – but not what I expected.”
That’s because we don’t just curate – we co-create.
Right now, people from across the world of experience design are stepping forward, pitching what they want to share. But here’s the twist: rather than sitting in a dark room making mysterious decisions, we’re letting you tell us what should make the cut.
This is where you come in. Vote. Your vote won’t vanish into a black hole – it genuinely shapes what happens. When we design the programme, we’ll be listening hard to what gets the most energy and enthusiasm. Of course, we’ll also add a dash of surprise (it wouldn’t be London Experience Week if we didn’t), but this is how we tune into what matters to you.
So:
✅ Vote now – tell us what excites you.
✅ Share this – get your friends and colleagues involved.
✅ Help shape London Experience Week and the future of experiences.
After all, we’re here to equip experience professionals like you with the tools, ideas, and connections to thrive. And what better way to start than by co-creating the very thing that brings us together?
We thought we’d start with a dozen brilliant ideas – there are many more to come!
12. The Art and Science of VR Ride Experiences
with Brendan Walker

Description:
The world’s only thrill engineer reveals the art and science behind his VR ride experiences.
Learn how to: apply XR to turn simple rides into thrilling experiences; use those emotions to shape audience behaviour; and integrate these moments into retail, pre-shows & brand experiences.
Format:
- Experience
- Talk
Content Track:
- Creative & Experience Design
Why Would Someone Come?
- Elevate their experience design
- Impact the bottom-line
- Find business opportunities
- A sense of awe
Target Audience:
- Creative professionals
- Entrepreneurs
Level of Expertise:
- Beginner
- Immediate
- Advanced
11. How to Build Participatory Culture: Add Value, Be Known, Make a Difference
with Rosie von Lila

Description:
An interactive session on how to build participatory culture.
Format:
- Networking Event
- Talk
- Workshop
Content Track:
- Tech, Science, Impact & Innovation
Why Would Someone Come?
- Learn tangible tools, actionable frameworks
- Learn how to demonstrate the ROI of experience
- Be inspired – think bigger, bolder, different
- Elevate their experience design
- Impact the bottom-line
- Make connections, build network
- Find business opportunities
- Be inspired – think bigger, bolder, different
- A feeling of belonging
Target Audience:
- Creative professionals
- Entrepreneurs
- Business leaders
Level of Expertise:
- Beginner
- Intermediate
10. Ultimate Founder’s League
with George Dubec

Description:
Developing a group to create a movement to define all the major issues facing our country and establish solutions. Educating our database on all the KPI that affect our lives, such as the inflation rate, national debt, gold price index, currency exchanges, etc.
Format:
- Start a movement, create a database (following).
- Provide education and real world solutions, then provide candidates to run for President in 2028.
Content Track:
- Culture change
Why Would Someone Come?
- Make connections, build network
- Be inspired – think bigger, bolder, different
- A sense of awe
- A feeling of belonging
- Start a movement to “MAKE AMERICA BETTER!”
Target Audience:
- Creative professionals
- Experience designers
- Business leaders
Level of Expertise:
- Beginner
- Intermediate
- Advanced
9. Predicting the Future: Immersive Narrative Design
with Jamie Ruddy

Description:
A tarot card reading is a great example of immersive storytelling. The narrative is co-created by the fortune teller, the person whose fortune is being read and the luck of the cards. In this workshop, we’ll use tarot cards as a jumping off point to co-creating immersive, interactive and emotionally resonating stories.
Format:
- Experience
- Talk
Content Track:
- Creative & Experience Design
Why Would Someone Come?
- Understand how narrative design works and see how to tap into what emotionally resonates for each attendee
- Elevate their experience design
- Learn tangible tools, actionable frameworks
- Be inspired – think bigger, bolder, different
- A feeling of belonging
Target Audience:
- Creative professionals
- Experience designers
Level of Expertise:
- Beginner
- Intermediate
- Advanced
8. Human Experience Design
with Arthur Zards

Description:
Arthur will share his own model for designing experiences – Human Experience Design. The model is a simplified experience design concept designed for non-experiential markets.
Format:
- Unconventional workshop in a unique location
- Talk
- Experience
Content Track:
- Creative & Experience Design
Why Would Someone Come?
- Elevate their experience design
- Learn tangible tools, actionable frameworks
- Be inspired – think bigger, bolder, different
Target Audience:
- Creative professionals
- Entrepreneurs
- Business leaders
Level of Expertise:
- Beginner
7. Drums For Everyone
with Tom Morley

Description:
An interactive stage show that engages, entertains and empowers people from the start by re-introducing them to their own creativity.
Format:
- Experience
- Performance
- Prototype
Content Track:
- Creative & Experience Design
Why Would Someone Come?
- Understand the power of music in building connections
- A feeling of belonging
Target Audience:
- Entrepreneurs
- Creative professionals
- Business leaders
Level of Expertise:
- Beginner
- Intermediate
- Advanced
6. Slow Tea
with Adam Yasmin

Description:
Timed, slow and intentional tea experiences for summit participants to foster meaningful connections while being intentionally offline.
Format:
- Experience
- Networking Event
- Workshop
- Talk
Content Track:
- Creative & Experience Design
Why Would Someone Come?
- Make connections, build network
- Be inspired – think bigger, bolder, different
- A sense of awe
- A feeling of belonging
Target Audience:
- Creative professionals
- Entrepreneurs
- Business leaders
Level of Expertise:
- Beginner
- Intermediate
- Advanced
5. Design in Immersive Environments
with Susan Kosti

Description:
How modern rituals are reflected in today’s immersive experiences, creating a profound connection that contributes to their widespread success.
Format:
- Talk
Content Track:
- Creative & Experience Design
Why Would Someone Come?
- Elevate their experience design
- Make connections, build network
- Find business opportunities
- Be inspired – think bigger, bolder, different
- A feeling of belonging
Target Audience:
- Creative professionals
Level of Expertise:
- Beginner
- Intermediate
- Advanced
4. Designing Experiences for the Emotions
with Pigalle Tavakkoli

Description:
Most attendees will have high expertise and capability in storytelling. But what if their customers aren’t feeling the emotions they intended? And what if their stories aren’t leading to the results and impact they expected? The 20-minute interactive keynote will bust 4 storytelling myths for attendees to come away with an alternative approach to design emotionally charged, unforgettable stories which capture the hearts and minds of their customers.
Format:
- Talk
Content Track:
- Creative & Experience Design
Why Would Someone Come?
- Learn techniques for engaging multiple senses in design
- Be inspired to think beyond traditional experience design
- Learn tangible tools, actionable frameworks
- Impact the bottom-line
- Make connections, build network
- Be inspired – think bigger, bolder, different
Target Audience:
- Creative professionals
- Experience designers
Level of Expertise:
- Beginner
- Intermediate
3. Sonic Alchemy: Unlocking Immersive Storytelling Through Musical Design
with Sam Brukhman

Description:
Sonic Alchemy: Transforming Behavior Through Musical Experiences
Drawing from scientific surveys and practical case studies of productions by Verdigris Ensemble, this session reveals advanced techniques for using music as a core driver of immersive experiences, prompting lasting behavioral change from audiences. Through live demonstrations and neuroscience-backed insights from Verdigris Ensemble’s work with participatory musical narratives and multi-sensory performances, experience designers will gain practical frameworks for orchestrating musical elements to guide emotional arcs, deepen narrative immersion, and create peak moments that traditional visual and spatial design alone cannot achieve. We’ll share concrete strategies for crafting resonant sonic landscapes that radically enhance the transformative power of immersive experiences, drawing from our turning passive audiences into active participants through experiential music design.
Format:
- Performance
- Workshop
Content Track:
- Creative & Experience Design
- Tech, Science, Impact & Innovation
Why Would Someone Come?
- Elevate their experience design
- Learn tangible tools, actionable frameworks
- Impact the bottom-line
- Be inspired – think bigger, bolder, different
- A sense of awe
- A feeling of belonging
Target Audience:
- Creative professionals
- Entrepreneurs
Level of Expertise:
- Intermediate
2. Waking Dream 101
with Laika O’Brien
Description:
Top Secret
Format:
- Performance
- Experience
Why Would Someone Come?
- Elevate their experience design
- Be inspired – think bigger, bolder, different
- A sense of awe
- A feeling of belonging
1. Spatial Storytelling
with Mel McGowan

Description:
Form follows Fiction. Spaces tell Story. Spatial storytelling has the potential to move beyond experience and towards transformation of people and places.
Format:
- Talk
Content Track:
- Creative & Experience Design
- Business & Revenue
- Tech, Science, Impact & Innovation
Why Would Someone Come?
- Prepare for/get funding
- Elevate their experience design
- Learn tangible tools, actionable frameworks
- Learn how to demonstrate the ROI of experience, Impact the bottom-line
- Learn business skills like pitching & business modelling
- Make connections, build network
- Find business opportunities
- Be inspired – think bigger, bolder, different
- A sense of awe
- A feeling of belonging
Target Audience:
- Creative professionals
- Entrepreneurs
- Business Leaders
Level of Expertise:
- Beginner