Every year, the WXO’s annual event delivers experiences, events, workshops, and encounters that leave people saying, “That was exactly what I needed – but not what I expected.”

That’s because we don’t just curate – we co-create.

Right now, people from across the world of experience design are stepping forward, pitching what they want to share. But here’s the twist: rather than sitting in a dark room making mysterious decisions, we’re letting you tell us what should make the cut.

This is where you come in. Vote. Your vote won’t vanish into a black hole – it genuinely shapes what happens. When we design the programme, we’ll be listening hard to what gets the most energy and enthusiasm. Of course, we’ll also add a dash of surprise (it wouldn’t be London Experience Week if we didn’t), but this is how we tune into what matters to you.

So:
✅ Vote now – tell us what excites you.
✅ Share this – get your friends and colleagues involved.
✅ Help shape London Experience Week and the future of experiences.

After all, we’re here to equip experience professionals like you with the tools, ideas, and connections to thrive. And what better way to start than by co-creating the very thing that brings us together?

This is our second lineup – there are many more to come!

with Skye Von

Description:
Designing experiences that delight children is an art, but crafting something that also evokes shared joy and awe in parents and caregivers is where the real magic happens. This panel explores how to craft immersive, meaningful experiences that captivate and engage the whole family across generations through a shared emotional journey. By blending data-driven insights, imaginative storytelling, and multi-generational design strategies, we’ll uncover how to build campaigns, activations, and experiences that truly resonate with families as a whole.

Format:

• Talk

Content Track:

• Creative & Experience Design

Why Would Someone Come?

• Learn how to demonstrate the ROI of experience
• Elevate their experience design
• Learn tangible tools, actionable frameworks
• Be inspired – think bigger, bolder, different

Target Audience:

• Creative professionals
• Business Leaders
• Entrepreneurs

Level of Expertise:

• Beginner
• Immediate
• Advanced

with Geoff Thatcher

Description:
Will AI Transform Experiences? We know artificial intelligence is changing how we ideate, design and create experiences, but will it fundamentally transform how guests experience our exhibits and attractions the same as other technologies like film, animatronics and more? Is it just a glorified photo-booth or will it fundamentally transform the entire experience? Will AI at theme parks become as ubiquitous as cotton candy and carousels? And IF it will transform experiences, the biggest question is exactly “how” will it change them. This speech will explore what can we learn from the earliest experiments with AI and experiences, from IBM Watson’s “Voice of Art” at the Pinacoteca in Brazil in 2017 to the very latest at the College Football Hall of Fame’s GAME ON! AI Experience in 2024. What are futurists saying about AI? And can it overcome the backlash that has faced other early pioneering creative tests with the technology such as this Holiday’s season commercial from Coca-Cola?

Format:

• Workshop
• Experience

Content Track:

• Creative & Experience Design
• Business & Revenue
• Tech, Science, Impact & Innovation

Why Would Someone Come?

• Rethink what makes a great experience
• Practical industry formulas that are proven and should be used on every experience project
• Elevate their experience design
• Learn tangible tools, actionable frameworks
• Learn how to demonstrate the ROI of experience
• Impact the bottom-line
• Make connections, build network
• Be inspired – think bigger, bolder, different
• A feeling of belonging

Target Audience:

• Creative professionals
• Entrepreneurs
• Business leaders

Level of Expertise:

• Intermediate
• Advanced

with Alfonso Tamez

Description:
We are sharing a myth through different sensory experiences to create a deep personal connection with the story and our present moment.

Format:

• Experience
• Performance
• Prototype

Content Track:

• Creative & Experience Design

Why Would Someone Come?

• Be inspired – think bigger, bolder, different
• A sense of awe
• A feeling of belonging
• Elevate their experience design

Target Audience:

• Creative professionals
• Entrepreneurs
• Business leaders

Level of Expertise:

• Beginner
• Intermediate
• Advanced

with Trent Oliver

Description:
This workshop examines the constant tension between doing good work and making good money. We’ll review experience case studies that feature a charitable or humanitarian angle, and review how their production and launch enabled them to reach underserved communities. We’ll break out into three groups and brainstorm ideas for making (1) a children’s experience, (2) a permanent installation, and (3) a travelling experience more accessible, like pay-it-forward programs or tiered admission. We’ll end with a group share – after all, experiences are for everyone!

Format:

• Workshop
• Talk

Content Track:

• Blend of Experience Design and Business

Why Would Someone Come?

• Learn tangible tools, actionable frameworks
• Learn business skills like pitching & business modelling
• Be inspired – think bigger, bolder, different

Target Audience:

• Creative professionals
• Entrepreneurs

Level of Expertise:

• Beginner
• Intermediate

with Alec Dalton

Description:
Following our adventures on the experience safari, it’s time to swap our binoculars for magnifying glasses.

The session will begin with a brief exposé on the elements of experience quality (10 mins), followed by an acknowledgment of the elephant in the room: quality conversations are critical, but not always comfortable. Tips and techniques for design critiques will then be shared (5 mins). The remaining time (~20 mins) will be dedicated to putting everything into practice: participants, grouped by their experience the night before, will engage in quality-oriented break-outs on roses, thorns, and transferable lessons learned.

Format:

• Workshop
• Talk

Content Track:

• Tech, Science, Impact & Innovation
• Creative & Experience Design

Why Would Someone Come?

• Learn tangible tools, actionable frameworks
• Learn business skills like pitching & business modelling
• Be inspired – think bigger, bolder, different
• Elevate their experience design
• Make connections, build network
• Be inspired – think bigger, bolder, different
• A feeling of belonging

Target Audience:

• Creative professionals
• Entrepreneurs
• Business leaders

Level of Expertise:

• Beginner
• Intermediate
• Advanced

with Miguel Melgarejo

Description:
Many of us strive to design experiences that are truly meaningful – but how can we know if we’re succeeding? Is it even possible to measure meaningfulness? At Cocolab’s Experience Strategy department, we took on this challenge in collaboration with Merijn Roggen, a graduate student from the Strategic Product Design master’s program at TU Delft in the Netherlands. Together, we developed a new framework for measuring and comparing meaningfulness in experiences, drawing on the latest research – including Mat Duerden’s recent work, with whom we’ve also collaborated.In this session, we’ll share our progress, insights, and key findings. More importantly, we’ll open the conversation to explore how this approach can be refined, applied, and scaled to shape the future of experience design.

Format:

• Workshop
• Talk

Content Track:

• Creative & Experience Design

Why Would Someone Come?

• Elevate their experience design
• Learn tangible tools, actionable frameworks
• Be inspired – think bigger, bolder, different
• Learn how to demonstrate the ROI of experience

Target Audience:

• Creative professionals
• Experience designers
• Business leaders

Level of Expertise:

• Intermediate

12. Making Experiential Make Cents

with Dina Meyers

Description:
“How do we make the business model work – the challenge of Experiential and LBE moving forward.” There has been an explosion in the experience economy in the past few years, but before it begins to peter out, we as an industry need to determine best practices for making the business model work.

Format:

• Workshop

Content Track:

• Business & Revenue

Why Would Someone Come?

• Learn tangible tools, actionable frameworks
• Impact the bottom-line

Target Audience:

• Entrepreneurs
• Business leaders

Level of Expertise:

• Advanced
• Intermediate

with Daniel Gomez

Description:
Using the extremely unique experience of serving twenty years as a US Army Special Operations Experience Designer, Combat Veteran, Battalion Commander, and Business Owner, Daniel will inspire the audience to create amazing immersive experiences for high fidelity education and entertainment. Daniel will demonstrate how there is a psychological transformation that occurs when guests are immersed in an experience and how it is our duty to make that the best thing possible.

Whether it is for art, culture, education or work, we can make people walk out better than they walked in. Daniel is one of the few people in the world with the unique skill set of having taught people who worked at the four corners of the Earth in every culture and language.

Format:

• Talk
• Experience

Content Track:

• Creative & Experience Design

Why Would Someone Come?

• Elevate their experience design
• Be inspired – think bigger, bolder, different
• A sense of awe
• Inspiration
• Learn tangible tools, actionable frameworks

Target Audience:

• Creative professionals
• Entrepreneurs
• Business leaders

Level of Expertise:

• Advanced
• Intermediate
• Beginner

10. Myths About My Mother

with Catherine Warrilow

Description:
The assumptions we make about marketing to people and how to look at your customer in a whole new way.

Format:

• Performance
• Workshop
• Talk

Content Track:

• Tech, Science, Impact & Innovation

Why Would Someone Come?

• Be inspired – think bigger, bolder, different

Target Audience:

• Entrepreneurs
• Creative professionals
• Business leaders

Level of Expertise

• Intermediate
• Advanced

with Jan Keck

Description:
“Find Your Wing Squad” Experience is the perfect way to help especially new attendees ease into the first day. Once you know at least one person they will become your wing person who can help introduce you to new people and make you feel less alone. Through fun, light-hearted activities, attendees will feel welcome and comfortable, creating a warm and inclusive atmosphere.

The session is designed to help them connect beyond small talk, discover shared passions and values with others, and build authentic connections. They might even create a secret handshake to celebrate their new bonds. By starting the summit with a sense of belonging and grounding, attendees will be more open to engaging deeply with the festival’s creative experiences.

Format:

• Experience
• Networking Event
• Workshop

Content Track:

• Connections

Why Would Someone Come?

• Make connections, build network
• A feeling of belonging
• Elevate their experience design
• Learn tangible tools, actionable frameworks

Target Audience:

• Creative professionals
• Entrepreneurs
• Business leaders

Level of Expertise:

• Beginner
• Intermediate
• Advanced

with Rev. Barbara Ann Michaels

Description:
Explore the 3 paradoxes of lasting love and the 1 golden question that I learned from officiating 560 weddings and how these same 4 principles apply to business partnerships. Learn how to use these three key paradoxical factors and 1 vital question to choose good partners and journey mates in any area of life, including forming experience design teams and business alliances.

Format:

• Talk
• Workshop

Content Track:

• Business & Revenue

Why Would Someone Come?

• Learn tangible tools, actionable frameworks
• Impact the bottom-line
• Make connections, build network
• Find business opportunities
• Be inspired – think bigger, bolder, different
• A feeling of belonging
• A sense of awe

Target Audience:

• Creative professionals
• Entrepreneurs
• Business leaders

Level of Expertise:

• Beginner
• Intermediate
• Advanced

with Stefan Weil

Description:
The Sonic Village represents a groundbreaking convergence of music, technology, and sustainable living. This mixed-use development will create a first-of-its-kind ecosystem where music production, perfomance, and appreciation merge with residential living and touism to create a culturally significant destination.

Format:

• Talk
• Performance

Content Track:

• Creative & Experience Design

Why Would Someone Come?

• Elevate their experience design
• Be inspired – think bigger, bolder, different
• A sense of awe
• A feeling of belonging

Target Audience:

• Creative professionals
• Experience designers

Level of Expertise:

• Beginner
• Intermediate
• Advanced

6. Story-Sharing Circles

with Naomi Crellin

Description:
Stories are central to a sense of belonging in experience design. But Story-telling is not enough – we must learn to integrate moments of Story-Sharing, reciprocal activities where audiences contribute as well as receive. In Story-Sharing, participants form small groups to share stories of when they experienced Belonging. We’ll use the Wheel of Belonging to capture keywords and themes from these conversations, generating insights on what Belonging means to a group. We’ll co-create ideas for how those insights could (re)shape moments of an experience’s narrative journey, and publish those as an outcome. 

Format:

• Experience
• Networking event
• Workshop

Content Track:

• Creative & Experience Design
• Tech, Science, Impact & Innovation

Why Would Someone Come?

• Elevate their experience design
• Learn tangible tools, actionable frameworks
• Make connections, build network
• Be inspired – think bigger, bolder, different
• A feeling of belonging

Target Audience:

• Creative professionals
• Entrepreneurs
• Business leaders

Level of Expertise:

• Beginner
• Intermediate
• Advanced

with Dorchess King

Description:
A workshop that highlights the importance of experiential learning. Embodied practise.

Format:

• Workshop

Content Track:

• Creative & Experience Design
• Business & Revenue

Why Would Someone Come?

• Learn tangible tools, actionable frameworks
• Learn how to demonstrate the ROI of experience
• A sense of awe
• A feeling of belonging
• Be inspired – think bigger, bolder, different

Target Audience:

• Creative professionals
• Entrepreneurs
• Business leaders

Level of Expertise:

• Beginner
• Intermediate
• Advanced

4. Say Goodbye To Awkward Hellos

with Shaena Harrison

Description:
Teaching people how to say goodbye to awkward hellos by becoming wing people.

Format:

• Networking event
• Workshop
• Talk

Content Track:

• Creative & Experience Design
• Business & Revenue
• Tech, Science, Impact & Innovation

Why Would Someone Come?

• Elevate their experience design
• Learn tangible tools, actionable frameworks
• Learn how to demonstrate the ROI of experience
• Impact the bottom-line
• Learn business skills like pitching & business modelling
• Make connections, build network
• Find business opportunities
• Be inspired – think bigger, bolder, different
• A feeling of belonging

Target Audience:

• Creative professionals
• Entrepreneurs
• Business Leaders

Level of Expertise:

• Beginner
• Intermediate
• Advanced

3. Attract More Customers

with Claudia Ursulet Popa

Description:
A workshop on end-to-end customer journeys (where do they start/end) and customer journey mapping. 

Format:

• Workshop

Content Track:

• Business & Revenue

Why Would Someone Come?

• Learn how to keep both the customer and business perspective in mind
• Elevate their experience design
• Learn tangible tools, actionable frameworks
• Impact the bottom-line
• Be inspired – think bigger, bolder, different

Target Audience:

• Creative professionals
• Entrepreneurs
• Business Leaders

Level of Expertise:

• Beginner
• Intermediate

2. “The Capsule of Creativity”: Level Up Your Creativity Through an Escape Room Adventure!

with Adi Livneh

Description:
Step into The Capsule of Creativity, a unique workshop that blends Experience Design with the thrill of an escape room adventure! This interactive session will immerse you in problem-solving challenges, where creativity and innovation are not just discussed – they are experienced. Participants will learn practical techniques and tools for creative thinking, all while engaging in an experiential learning model that showcases the power of hands-on discovery.

And the bonus? By the end of the session, participants will generate fresh, exciting ideas to tackle challenges in their own field! 

Format:

• Workshop

Content Track:

• Creative & Experience Design
• Tech, Science, Impact & Innovation

Why Would Someone Come?

• Elevate their experience design
• Learn tangible tools, actionable frameworks
• Make connections, build network
• Be inspired – think bigger, bolder, different
• A sense of awe
• A feeling of belonging

Target Audience:

• Creative professionals
• Entrepreneurs

Level of Expertise:

• Beginner
• Intermediate
• Advanced

1. Building The Plane

with Claire Chapelli

Description:
A producer is frequently “building the plane as they’re flying it”… but how? What does a producer do, and what can we learn from the world of experiential producing? This panel will call up some of the best and brightest who’ve done it all – from the small scale scrappy work, to the multi-million dollar budgets. Ever had a question about spreadsheets? Budgets? Now is your chance to ask! What are the unique challenges of something that has to be permanent, touring, ephemeral, audience-proof, and everything in between?

Claire Chapelli, Los Angeles based experiential and immersive producer, will moderate this panel and Q&A. 

Format:

• Panel
• Talk

Content Track:

• Creative & Experience Design

Why Would Someone Come?

• Discover how to get into production
• Learn tangible tools, actionable frameworks
• Learn business skills like pitching & business modelling
• Make connections, build network
• Be inspired – think bigger, bolder, different

Target Audience:

• Creative professionals
• Entrepreneurs
• Business Leaders

Level of Expertise:

• Beginner
• Intermediate
• Advanced