A practical Campfire on using story, symbolism, ritual, and sensory design to build brand worlds people choose to join. What if a car launch wasn’t just a moment – but the start of a culture? In this Campfire, The Hanging House co‑founders Anam Ahmad and Husam Haris will take you inside Nissan NISMO’s Red Ring […]
In her new book Quantum Narratives, acclaimed creative technologist and experiential innovator Stephanie Riggs reveals how deeply our stories rely on Aristotelian Poetics – and why that limits us. She introduces a bold framework that fuses principles from the physical sciences with today’s generative tools to finally overcome the long-standing narrative paradox. Revolutionary, research-backed, and […]
In her new book Quantum Narratives, acclaimed creative technologist and experiential innovator Stephanie Riggs reveals how deeply our stories rely on Aristotelian Poetics – and why that limits us. She introduces a bold framework that fuses principles from the physical sciences with today’s generative tools to finally overcome the long-standing narrative paradox. Revolutionary, research-backed, and […]
Join us on Thurs 4 December for a special WXO Live Campfire – our signature, small‑group forum for candid, insight‑rich conversations with leaders in the Experience Economy. We’ll gather at the Miro Discovery Center for talks, discussion, and connection. Featuring guest speakers: Don Ritzen (Founder, SHIFT) Sarah Mendes (Founder & CEO, WONDR Experience) Both Don […]
When so much online is uncertain, people trust what they experience together in person. Well‑run events can change minds, build relationships, and lead to real action. At this Campfire, Sasha Frieze - an award‑winning event strategist with 30+ years of experience and 1,000+ events - shares a clear, 10‑step blueprint you can use to plan […]
When so much online is uncertain, people trust what they experience together in person. Well‑run events can change minds, build relationships, and lead to real action. At this Campfire, Sasha Frieze - an award‑winning event strategist with 30+ years of experience and 1,000+ events - shares a clear, 10‑step blueprint you can use to plan […]
When a £285K immersive experience became an £850 school-library prototype, experience designer Skye Von discovered that constraint can sharpen creativity rather than limit it. From that experiment emerged The R.E.V.E.A.L. Framework – a creative pressure simulator that transforms limitation into clarity and confidence. In this Campfire, experience designer and artist Skye explores how reducing scale […]
When Dave Norton asked a very distinguished CX leader the question, ‘What is experience strategy?’ he looked at back at him and said, ‘It’s the part of the business strategy that the experience people execute against.” He was serious. And, according to Dave, he was wrong. Over to Dave to explain why and what he’ll be […]
In this session, authors and neuroscientists Sam Conniff (Be More Pirate) and Katherine Templar Lewis (Kinda Studios) chart the journey of their new book The Uncertainty Toolkit. From a kitchen COVID project to the world's first interactive documentary, The Uncertainty Experts, funded by Netflix, scientifically proven to change people's uncertainty tolerance (with an immersive neuroaesthetic […]
Escape rooms have come a long way from the days of being locked in a room filled with padlocks and riddles. So says David Spira, co-founder of RoomEscapeArtist.com and the escape room industry’s most prolific voice. These live action, site-specific adventures are defying genres by cross pollinating with immersive theater, haunts, board games, and video […]
