Name: What Is Experience Strategy – And What It Definitely Isn’t…
Start: 2025-12-17T17:55:00+00:00
End: 2025-12-17T19:30:00+00:00
Location: Zoom

December 2025
December 4 @ 6:00 pm - 8:00 pm
WXO Live Campfire in Amsterdam | Speakers: Don Ritzen (SHIFT) & Sarah Mendes (WONDR)

Miro Fred. Roeskestraat 100, 1076 EE Amsterdam, Netherlands MIRO, Fred. Roeskestraat 100, 1076 EE, Amsterdam, Netherlands
Join us on Thurs 4 December for a special WXO Live Campfire – our signature, small‑group forum for candid, insight‑rich conversations with leaders in the Experience Economy. We’ll gather at the Miro Discovery Center for talks, discussion, and connection. Featuring guest speakers: Don Ritzen (Founder, SHIFT) Sarah Mendes (Founder & CEO, WONDR Experience) Both Don […]
December 10 @ 9:55 am - 11:30 am
The Event Transformation Blueprint: 10 Steps to Events People Trust (Early)

Zoom
When so much online is uncertain, people trust what they experience together in person. Well‑run events can change minds, build relationships, and lead to real action. At this Campfire, Sasha Frieze - an award‑winning event strategist with 30+ years of experience and 1,000+ events - shares a clear, 10‑step blueprint you can use to plan […]
December 10 @ 5:55 pm - 7:30 pm
The Event Transformation Blueprint: 10 Steps to Events People Trust (Late)

Zoom
When so much online is uncertain, people trust what they experience together in person. Well‑run events can change minds, build relationships, and lead to real action. At this Campfire, Sasha Frieze - an award‑winning event strategist with 30+ years of experience and 1,000+ events - shares a clear, 10‑step blueprint you can use to plan […]
December 17 @ 9:55 am - 11:30 pm
R.E.V.E.A.L. – Why Value-Engineering Is a Creative Superpower

Zoom
When a £285K immersive experience became an £850 school-library prototype, experience designer Skye Von discovered that constraint can sharpen creativity rather than limit it. From that experiment emerged The R.E.V.E.A.L. Framework – a creative pressure simulator that transforms limitation into clarity and confidence. In this Campfire, experience designer and artist Skye explores how reducing scale […]
December 17 @ 5:55 pm - 7:30 pm
What Is Experience Strategy – And What It Definitely Isn’t…

Zoom
When Dave Norton asked a very distinguished CX leader the question, ‘What is experience strategy?’ he looked at back at him and said, ‘It’s the part of the business strategy that the experience people execute against.” He was serious. And, according to Dave, he was wrong. Over to Dave to explain why and what he’ll be […]