How did Meow Wolf go from dreaming of changing the art world to actually doing it? And how did they convince investors to go along for the ride?
Dr Mike Lai from the X Thinking Institute, Shanghai presents his Experience Thinking Relationship Model: a framework to help brands select the best experience for each stage of the relationship they have with their customers.
Hologram David Attenborough, the world’s first NFT-led restaurant, and the health benefits of awe.
A futuristic new sleeper train, digital jewellery at Fred Segal, and Gal Gadot’s Google Pocket Gallery.
Stephanie Riggs tells us how a cross-sector team forged the blueprint for creating theatrical performances that blend AR and VR with live performances.
Brand experience agency and theatrical storytellers Swamp Motel on how they turned a Covid crisis into a sea of opportunity by going digital for the first time.
The WXO team review this interactive, three-part documentary series built on University College London research.
The WXO team recently dropped into London's criminal underworld for the preview run of The Drop, the latest pulse-quickening experience from British immersive entertainment company Swamp Motel.
Aga Szóstek, strategic experience designer, on why the stages of economic progression shouldn't stop at human transformation, but should transcend it to "regenerative socialisation": a way of living that puts the Earth first.
Experiential marketing expert Max Lenderman on why it takes bravery as well as creativity to cut through today's crowded communications.
