The WXO website is intended to support the mission and vision of the WXO

Everything you come across on the WXO website should fulfill at least one of these four aims:

• Challenge how you think about designing and staging experiences
• Give you new tools and ideas that will help you design and stage better experiences
• Add to how you think about designing and staging better experiences
• Build the WXO community

If you come across anything that does none of the above, please let us know via the contact form.

We run six types of story on the WXO website. They are:

1. Views
Because we want the WXO to operate as the ‘experience campfire’, these opinion / think pieces are core to the website. This is where the leading lights of the experience sectors share their ideas with their peers and fans and network and the wider Experience Economy.

Sometimes their peers will agree, sometimes they will not. This is still an evolving space, but we are especially interested in experience pioneers sharing their viewpoints on: the problems, the challenges, and new opportunities emerging in today and tomorrow’s Experience Economy.

Examples of leading lights sharing their thinking include:

• A piece on why the WXO is useful for the industry: Why Legitimacy And Trust Are Huge Problems For The Experience Industry – And How We Can Fix Them
• Fascinating insights into how real world experiences will bounce back after Covid: Ready For The Swinging 20s?

For more information on how to write an opinion piece and join the WXO Views Club, visit this page.

2. News
First, what we don’t do. We do not cover all the happenings across all the Experience Economy sectors. We are not bothered about being first, we are not trying to get scoops. Rather, we are looking for news that is meaningful, that impacts how you create experiences, and what people are looking for in experiences.

So we report news that we believe is consequential – i.e. has a larger impact than simply an opening or a new hire , unless that opening or new hire signifies something larger. You could say, we are more interested in trendlines than headlines.

We also report news on the WXO community.

Examples of this type of story include:

• A report on Hauntoween in LA, which illustrated a bigger idea: How To Get Thru Covid: Drive-Thru It

3. Trends
Since the WXO’s founder has been observing trends and forecasting the future since 2004, we intend to separate the signal from the noise, and report on both the experience sector trends and consumer trends that will impact the experiences you design and stage.

Examples of this type of story include:

• A report on the trend for drive thru experiences: coming soon.

4. Resources
Just as there are many roads to Rome, so there are many ways to approach experience design (XD) – from the artistic to the scientific, from ideas driven by whim, to ones driven by data.

The Resources section will contain all of these (and more). It will be a repository of the best tools, frameworks, modus operandi, and information that experience designers and stagers can use to create better experiences.

Examples of the sort of thing you’ll find in the Resources section include:

• A report on a talk: A Glimpse Inside The Inspiring Mind Of Joe Pine
• The WXO Library

For a full guide to the Resources section, visit the WXO Resources Guide.

5. Case studies
These will follow the arc of the hero’s journey. They will start with who: a person with a problem or challenge. We’ll then show how the hero was able to overcome the challenge, and through the creation and staging of an experience, create a new, better world – and deliver an experience that created value.

• Examples coming soon.

6. PAPs – ‘post a problem’
We will invite experience stagers to share challenges they are facing. Then we will ask people from various sectors and geographies to make suggestions of how they would approach the challenge. Like you, we’re fascinated to see what comes out of this.

• Examples coming soon