WXO Campfire

Name: The Story Gap: Why Brilliant Experiences Fall Short and How to Fix Them (Late)
Start: 2026-02-11T17:55:00+00:00
End: 2026-02-11T19:30:00+00:00
Location: Zoom

January 2026
January 7 @ 9:55 am - 11:30 am

Unpacking The Uncertainty Toolkit: From kitchen table to Netflix documentary to behavioural change framework

Zoom

In this session, authors and neuroscientists Sam Conniff (Be More Pirate) and Katherine Templar Lewis (Kinda Studios) chart the journey of their new book The Uncertainty Toolkit. From a kitchen COVID project to the world's first interactive documentary, The Uncertainty Experts, funded by Netflix, scientifically proven to change people's uncertainty tolerance (with an immersive neuroaesthetic […]
January 7 @ 5:55 pm - 7:30 pm

Why Escape Rooms Are More Than You Realize (And How Everyone Needs To Learn From Them)

Zoom

Escape rooms have come a long way from the days of being locked in a room filled with padlocks and riddles. So says David Spira, co-founder of RoomEscapeArtist.com and the escape room industry’s most prolific voice. These live action, site-specific adventures are defying genres by cross pollinating with immersive theater, haunts, board games, and video […]
January 14 @ 9:55 am - 11:30 am

How Experience Design Can Transform Corporate Events (Early)

Zoom

Most corporate events consist of endless PowerPoint slides and business strategy that gets forgotten the minute the attendees remove their lanyards. So what if we added experience design into the mix? Projectory turns corporate events into interactive, strategy-internalizing, and smile-inducing fun experiences. By staying mostly analog, we help people get their heads out of their […]
January 14 @ 5:55 pm - 7:30 pm

How Experience Design Can Transform Corporate Events (Late)

Zoom

Most corporate events consist of endless PowerPoint slides and business strategy that gets forgotten the minute the attendees remove their lanyards. So what if we added experience design into the mix? Projectory turns corporate events into interactive, strategy-internalizing, and smile-inducing fun experiences. By staying mostly analog, we help people get their heads out of their […]
January 21 @ 9:55 am - 11:30 am

Magic Memory: The Art of Memory as Experience Design

Zoom

For millennia, people used the art of memory to remember what mattered. During the Renaissance, it converged with the Hermetic tradition, an esoteric knowledge stream that braided memory with ritual practice, natural magic, astrology and alchemy, forming what is known as Magic Memory. This session shows how we can translate principles of Magic Memory into […]
January 21 @ 5:55 pm - 7:30 pm

Magic Moments: How to Intentionally Engineer Transformative Experiences

Zoom

Every magic moment, every deeply positive experience, has psychological roots. In this WXO Campfire, we explore how extraordinary experiences don’t happen by accident – they are intentionally designed. Drawing from decades of expertise in Disney Imagineering and global UX leadership, authors Joe Lanzisero and Johannes Robier reveal how extraordinary moments can be crafted with intention […]
February 2026
February 4 @ 9:55 am - 11:30 am

Collaboration Campfire #1 (Jan 2026)

Zoom

Introducing WXO Collaboration Campfires A confidential, member-led clinic to workshop live projects and share practical advice. Bring a challenge, leave with practical next steps. Alongside toolkits, frameworks and case studies from the Experience Economy's brightest minds, WXO Campfires are also valued for the quality of the attendees as much as the guest voices. Practitioners who […]
February 4 @ 5:55 pm - 7:30 pm

The Future of Storytelling: How Immersive Experiences Are Transforming Our World

Zoom

Storytelling is currently undergoing a radical revolution, from narratives that are passively consumed to stories that you live. It's a shift that is already revolutionizing entertainment, communication, marketing, and more. How can creators adapt to this change? Join Charles Melcher, founder of The Future of Storytelling and author of a new book with the same […]
February 11 @ 9:55 am - 11:30 am

The Story Gap: Why Brilliant Experiences Fall Short and How to Fix Them (Early)

Zoom

Have you ever gone through a beautifully built experience—technically impressive and to all appearances flawlessly executed—that left you feeling nothing? Drawing upon her experience pioneering narrative for global teams and experiences, writer and experience director Emma Oliver introduces a practical diagnostic tool to uncover why brilliant experiences fall short and how to fix them. Designed […]
February 11 @ 5:55 pm - 7:30 pm

The Story Gap: Why Brilliant Experiences Fall Short and How to Fix Them (Late)

Zoom

Have you ever gone through a beautifully built experience—technically impressive and to all appearances flawlessly executed—that left you feeling nothing? Drawing upon her experience pioneering narrative for global teams and experiences, writer and experience director Emma Oliver introduces a practical diagnostic tool to uncover why brilliant experiences fall short and how to fix them. Designed […]