Have you ever gone through a beautifully built experience—technically impressive and to all appearances flawlessly executed—that left you feeling nothing? Drawing upon her experience pioneering narrative for global teams and experiences, writer and experience director Emma Oliver introduces a practical diagnostic tool to uncover why brilliant experiences fall short and how to fix them. Designed […]
Have you ever gone through a beautifully built experience—technically impressive and to all appearances flawlessly executed—that left you feeling nothing? Drawing upon her experience pioneering narrative for global teams and experiences, writer and experience director Emma Oliver introduces a practical diagnostic tool to uncover why brilliant experiences fall short and how to fix them. Designed […]
What makes a drinks brand go from “nice bottle on the back bar” to the name everyone is talking about? Events designer, PR consultant and freelance journalist Patrick McAleenan spent 12 years doing exactly that with Don Papa Rum, building and leading the brand’s global events vision, turning its 'Sugarlandia' platform into a living, breathing […]
What makes a drinks brand go from “nice bottle on the back bar” to the name everyone is talking about? Events designer, PR consultant and freelance journalist Patrick McAleenan spent 12 years doing exactly that with Don Papa Rum, building and leading the brand’s global events vision, turning its 'Sugarlandia' platform into a living, breathing […]
Your concept is solid. So why isn't it landing? Kendra Valentine is a Story Strategist whose work lives between business and story: development, creative briefs, and translating brand into story that connects. Her book How to Pitch (Almost) Anything (Pearson Business) introduces Strategic Story Design, Kendra's methodology for helping stakeholders find their story and tell […]
Your concept is solid. So why isn't it landing? Kendra Valentine is a Story Strategist whose work lives between business and story: development, creative briefs, and translating brand into story that connects. Her book How to Pitch (Almost) Anything (Pearson Business) introduces Strategic Story Design, Kendra's methodology for helping stakeholders find their story and tell […]
In the Experience Economy, we talk about creating… 🧠 "Memorable moments” 🤯 "Unforgettable experiences” 😍 "Making people feel something” We know that the emotions we make people feel can drive memory. And memory drives future behaviour. And that translates into repeat visits, recommendations, secondary spend, brand loyalty… Right? Not necessarily so. Simplified metrics and scoring […]
In the Experience Economy, we talk about creating… 🧠 "Memorable moments” 🤯 "Unforgettable experiences” 😍 "Making people feel something” We know that the emotions we make people feel can drive memory. And memory drives future behaviour. And that translates into repeat visits, recommendations, secondary spend, brand loyalty… Right? Not necessarily so. Simplified metrics and scoring […]
What makes an experience linger in memory long after the lights fade? At this WXO Campfire, we unpack SHIVA – a 20,000 sq ft multisensory, 360-degree immersive environment that blends projection architecture, spatial sound, atmospheric effects and VR into a spiritually charged narrative journey.More than spectacle, it was designed as scalable cultural infrastructure - […]
Most experience designers focus on what happens during the experience itself. But neuroscience and tourism research suggest that the emotional journey actually begins long before arrival. In this Campfire, Joseph Franklyn McElroy (Galileo Tech Media) will explore how anticipation shapes memory, meaning, and loyalty – and how experience creators can intentionally design the before phase […]
