Every year, the WXO’s annual event delivers experiences, events, workshops, and encounters that leave people saying, “That was exactly what I needed – but not what I expected.”

That’s because we don’t just curate – we co-create.

Right now, people from across the world of experience design are stepping forward, pitching what they want to share. But here’s the twist: rather than sitting in a dark room making mysterious decisions, we’re letting you tell us what should make the cut.

This is where you come in. Vote. Your vote won’t vanish into a black hole – it genuinely shapes what happens. When we design the programme, we’ll be listening hard to what gets the most energy and enthusiasm. Of course, we’ll also add a dash of surprise (it wouldn’t be London Experience Week if we didn’t), but this is how we tune into what matters to you.

So:
✅ Vote now – tell us what excites you.
✅ Share this – get your friends and colleagues involved.
✅ Help shape London Experience Week and the future of experiences.

After all, we’re here to equip experience professionals like you with the tools, ideas, and connections to thrive. And what better way to start than by co-creating the very thing that brings us together?

This is our third and penultimate lineup!

with Rodrigo Ramírez

Description:
Demiurgo created the first multi-user virtual reality horror experience at Aztlán Parque Urbano, offering up to 20 users the chance to explore and interact freely in a terrifying setting. Inspired by the historic San Pablo Blood Hospital, the attraction features four immersive rooms filled with unique interactions and guaranteed scares.

Format:

• Experience

Content Track:

• Creative & Experience Design
• Business & Revenue

Why Would Someone Come?

• Elevate their experience design
• Learn tangible tools, actionable frameworks
• Impact the bottom-line
• Make connections, build network
• Find business opportunities
• Be inspired – think bigger, bolder, different
• A sense of awe
• A feeling of belonging

Target Audience:

• Creative professionals
• Business Leaders
• Entrepreneurs

Level of Expertise:

• Beginner
• Immediate
• Advanced

with Carolene Méli

Description:
A hands-on workshop to help attendees start or improve their personal brands on LinkedIn with a specific focus of them becoming industry thought leaders and attracting new audiences to the experiences they run. After personalized profile audits, together we’ll build out each individual’s content strategy and dive into how to write a great LinkedIn post. Bring on some killer WXO personal brands in 2025!

Format:

• Workshop

Content Track:

• Business & Revenue

Why Would Someone Come?

• Learn business skills like pitching & business modelling
• Prepare for / get funding
• Learn tangible tools, actionable frameworks
• Make connections, build network
• Find business opportunities
• Be inspired – think bigger, bolder, different

Target Audience:

• Creative professionals
• Entrepreneurs
• Business leaders

Level of Expertise:

• Intermediate
• Advanced
• Beginner

with Gabrielle Senza

Description:
How can we design experiences that make people feel genuinely seen and valued for who they are? At a time when loneliness and isolation have reached epidemic levels, and visibility can be both empowering and risky, this Performance Lecture + Interactive Workshop invites participants to examine the personal and social dynamics of being seen and unseen. Drawing from Gabrielle Senza’s In/Visibility Lab, attendees will become Creative Researchers, investigating new ways to foster understanding, build meaningful relationships, and cultivate a sense of belonging.

Format:

• Experience
• Performance
• Workshop
• Talk

Content Track:

• Tech, Science, Impact & Innovation
• Creative & Experience Design

Why Would Someone Come?

• Elevate their experience design
• Learn tangible tools, actionable frameworks
• Be inspired – think bigger, bolder, different
• A feeling of belonging
• A sense of awe
• Make connections, build network
• Impact the bottom-line

Target Audience:

• Creative professionals
• Entrepreneurs
• Business leaders

Level of Expertise:

• Beginner
• Intermediate
• Advanced

with Tom Goulooze

Description:
Specialize in creating memorable moments at work. Revitalizing rituals, team days, and company retreats that are very unusual. There is so much untapped potential in creating bespoke experiences for people working together – call it: non-scalable care. Care that resonates because its considered for the audience and takes a lot of effort.

Format:

• Workshop
• Talk

Content Track:

• Blend of Experience Design and Business

Why Would Someone Come?

• Learn how to demonstrate the ROI of experience
• Be inspired – think bigger, bolder, different
• Learn tangible tools, actionable frameworks
• Elevate their experience design

Target Audience:

• Business leaders
• Creative professionals

Level of Expertise:

• Beginner
• Intermediate

with Michael Collins

Description:
An expert-led talk followed by Q&A focusing on the value of understanding markets and comparables aimed at all experience sector (from immersive and location based experiences to zoos, luxury and retail experiences. To help picture, check out LDP’s website.

Format:

• Talk

Content Track:

• Business & Revenue
• Tech, Science, Impact & Innovation
• Creative & Experience Design

Why Would Someone Come?

• Learn tangible tools, actionable frameworks
• Learn how to demonstrate the ROI of experience
• Impact the bottom-line
• Learn business skills like pitching & business modelling
• Make connections, build network
• Be inspired – think bigger, bolder, different
• Prepare for / get funding

Target Audience:

• Creative professionals
• Entrepreneurs
• Business leaders

Level of Expertise:

• Beginner
• Intermediate
• Advanced

with Adi Livneh

Description:
This session introduces “Appreciative Inquiry”—a powerful tool from the Dialogical Approach, commonly used in Learning & Development. Through hands-on exploration, participants will experience firsthand how structured dialogue, designed to invite personal reflection and deepen awareness of strengths and abilities, can spark an internal emotional shift—inviting the potential for personal transformation. The session encourages participants to reflect on whether and how this method can be integrated into their own work.

Format:

• Workshop

Content Track:

• Creative & Experience Design
• Tech, Science, Impact & Innovation

Why Would Someone Come?

• Elevate their experience design
• Learn tangible tools, actionable frameworks
• Make connections, build network
• Be inspired – think bigger, bolder, different
• A sense of awe
• A feeling of belonging

Target Audience:

• Creative professionals
• Entrepreneurs

Level of Expertise:

• Beginner
• Intermediate
• Advanced

12. Take a Stroll in XPerience City

with Bernd Gibson

Description:
Take a map and meet a stranger to explore XPerience City where you stumble upon places such as the Gateway to Awe, the Palace of Principles, the Pub of Guilty Pleasures, the Temple of the Thirty Senses, the Hall of Mirrors, the Conservatory of Culture, the Court of Ethics, Success Avenue, Penniless Lane, Serendipity Street, the Bank of Generous Funding, the Clinic of Painless Surgery, the Museum of Obsolescence or the Theatre of Learning.

In each place you are prompted with questions allowing you to compare perspectives, practices and principles related to your experience design.

A guided tour through the diverse world of creating and staging experiences.

This is a peek view into a concept that will lead to the design of a Learning Game for the Experience Economy.

Format:

• Ice-Melter, Conversation Starter and Slowdating Session

Content Track:

• Creative & Experience Design

Why Would Someone Come?

• Network and share ideas
• Learn from other designers
• Discover the questions you never ask

Target Audience:

• Entrepreneurs
• Experience Designers

Level of Expertise:

• Beginner
• Intermediate
• Advanced

with Bee Baumann

Description:
Humor is a superpower and we need to learn how to wield it to build community and deepen experience. Featuring live polls and humor challenges, this session will equip you with tools to enhance your communication and foster connection.

Format:

• Workshop
• Talk

Content Track:

• Creative & Experience Design

Why Would Someone Come?

• Elevate their experience design
• Be inspired – think bigger, bolder, different
• A feeling of belonging
• A sense of awe

Target Audience:

• Creative professionals

Level of Expertise:

• Advanced
• Intermediate

10. ICE (Immersive Community Experience) Workshop

with Ola Zajac

Description:
For over 20 years, we have begun each summer by transforming an abandoned monastery on the Oder River into an ephemeral town for 6,000 people. “SLOT” is a town that exists only 5 days a year and you can only visit it by getting involved: in volunteering, crowdfunding or co-creating the program. We believe that festivals designed in this way – as an immersive community experiences – can be an opportunity to feel a sense of community, to feel seen and influential in real life, but also value that. 

We want to share how to create that with simple tools like a common camp-work-play in the heritage and nature scenography.

Format:

• Performance
• Workshop
• Talk

Content Track:

• Creative & Experience Design

Why Would Someone Come?

• Make connections, build network
• Be inspired – think bigger, bolder, different
• A sense of awe
• A feeling of belonging
• Learn tangible tools, actionable frameworks

Target Audience:

• Creative professionals

Level of Expertise

• Beginner

with Stefan Petterson

Description:
In a world where experiences shape industries and communities, how can we design learning and engagement that truly resonates? Stefan, a leader in sustainable experience design and interactive learning, presents The Power of “You, Y’all, We”, a transformative approach that ensures lasting impact.

Format:

• Workshop
• Talk
• Experience

Content Track:

• Creative & Experience Design

Why Would Someone Come?

• Elevate their experience design
• Learn tangible tools, actionable frameworks
• Be inspired – think bigger, bolder, different

Target Audience:

• Creative professionals
• Entrepreneurs

Level of Expertise:

• Beginner
• Intermediate
• Advanced

with Lizzy Martin

Description:
Get ready for a dynamic, hands-on session that blends inspiration with innovation!

Part 1: Explore 2-3 fascinating case studies from NYC, revealing how unexpected topic pairings can create unforgettable experiences for both adults and youth. These success stories will showcase the power of creative mashups in engaging intergenerational audiences.

Part 2: Turn ideas into action in an interactive networking workshop. You’ll team up, receive two surprising topics and a facilitation tool, and have 15-20 minutes to craft a one-of-a-kind experience concept. Then, it’s pitch time! Each team gets 30 seconds to sell their idea before the audience votes on the most exciting concept.

Led by the former Director of Exhibits at the Children’s Museum of Manhattan – now Project Strategy Director at Luci Creative – this session will leave you thinking in fresh, unexpected ways. Are you ready to mix, match, and innovate?

Format:

• Talk
• Workshop

Content Track:

• Creative & Experience Design

Why Would Someone Come?

• Learn tangible tools, actionable frameworks
• Make connections, build network
• Be inspired – think bigger, bolder, different
• Elevate their experience design

Target Audience:

• Creative professionals

Level of Expertise:

• Beginner
• Intermediate
• Advanced

with Brett Bagenstose, Jasmin Jodry, Christopher Morrison, Lee Francis IV

Description:
Since the dawn of time, storytelling has been used to educate our communities and create long lasting memories that we can pass down to future generations. Stories draw us in, captivate us, and park themselves in our subconscious. By incorporating time-honored narratives into cultural spaces, we can not only deepen the immersion that visitors experience in our museums and exhibitions, but also to help the public remember them for decades.

We assembled some of the brightest minds in museums, gaming, entertainment, and festivals to come together and unlock the secrets behind crafting rich, story-driven experiences that leave a lasting impression on visitors. 

Join us, and learn the secrets behind crafting immersive experiences that leave a lasting impression on visitors

Format:

• Talk
• Panel

Content Track:

• Creative & Experience Design

Why Would Someone Come?

• Learn how industry experts have incorporated storytelling tactics into their experiences
• Understand the tools and techniques used to develop a story from your raw materials
• Identify opportunities in your organization to utilize story development tactics
• Elevate their experience design
• Be inspired – think bigger, bolder, different
• A sense of awe

Target Audience:

• Creative professionals
• Entrepreneurs
• Business leaders

Level of Expertise:

• Beginner
• Intermediate
• Advanced

6. Mechanics That Matter: Game Design Tools for Meaningful Participation

with Ida Benedetto

Description:
Games are the oldest participatory medium and have some of the biggest economic pull today. Explore how game design methods can enhance participation and agency in your experiences. This workshop will translate a popular course I teach for interaction design professionals into actionable techniques for experience designers.

Format:

• Workshop

Content Track:

• Creative & Experience Design

Why Would Someone Come?

• Learn tangible tools, actionable frameworks
• Be inspired – think bigger, bolder, different
• Elevate their experience design

Target Audience:

• Creative professionals

Level of Expertise:

• Beginner
• Intermediate

with Tobias Geisler

Description:
The technologization of our day-to-day has been super-charged with AI. It almost seems at odds with the times to talk about something as analogue as emotions. Yet, it’s anything but. In fact, emotions have never been more essential to how we connect with one another – and with brands.

We’re living in the experience economy, where people are choosing experiences instead of products, seeking not just entertainment but meaningful, transformative moments. But what sets great experiences apart today? It’s the ability to make people feel. Emotion is what drives connection, and connection is what drives loyalty.

In this talk, I’ll explore how brands can tap into this by designing experiences that evoke genuine emotions. We’ll discuss how to create moments that aren’t just memorable, but truly transformative – helping people see the world – and themselves – in new ways.

By blending cutting-edge technology with human-centric creativity, we can craft experiences that resonate long after the moment has passed. It’s not just about delivering great experiences; it’s about engineering emotional connections that make people feel seen, heard, and valued.

That’s how brands become part of people’s stories. That’s how experiences shift from being “just an event” to becoming a catalyst for change.

Let’s explore how to build those connections and create experiences that stay with people long after they’re over.

Format:

• Talk

Content Track:

• Creative & Experience Design
• Tech, Science, Impact & Innovation

Why Would Someone Come?

• Elevate their experience designjuli
• Impact the bottom-line
• Be inspired – think bigger, bolder, different

Target Audience:

• Creative professionals
• Entrepreneurs
• Business leaders

Level of Expertise:

• Beginner

4. From Storytelling to Story-Doing: An Experience Design Masterclass & Workshop

with Kat Reinbold

Description:
A masterclass, hands-on workshop, and creative extravaganzathon exploring the art of both uncovering and crafting powerful narratives. Through storytelling fundamentals, and case studies, we’ll examine how stories. -whether unearthed from history or built from imagination – can shape identity, foster connection, and transform experiences. Workshop teams will then be guided by linear and non-linear storytelling techniques, learning how BRC drops consumers directly into the story, transforming “me” messaging into stories about “us”.

Format:

• Workshop

Content Track:

• Creative & Experience Design

Why Would Someone Come?

• Learn tangible tools, actionable frameworks
• Elevate their experience design
• Make connections, build network
• Be inspired – think bigger, bolder, different

Target Audience:

• Creative professionals
• Entrepreneurs
• Business Leaders

Level of Expertise:

• Intermediate
• Advanced

3. Creating Your Gathering Purpose Proposition

with Sasha Frieze

Description:
An interactive workshop designed to help you define the purpose behind your gathering or event. Drawing from insights in The Chief Event Officer’s Playbook, this session explores the art of transformation, participant journey design, and storytelling to shape a compelling Gathering Purpose Proposition.

Format:

• Workshop

Content Track:

• Creative & Experience Design

Why Would Someone Come?

• Elevate their experience design
• Learn tangible tools, actionable frameworks
• Make connections, build network
• Be inspired – think bigger, bolder, different

Target Audience:

• Creative professionals
• Entrepreneurs
• Business Leaders

Level of Expertise:

• Beginner
• Intermediate
• Advanced

2. Immersive Art Jam

with George Berlin

Description:
Experience the joy of collective creativity in a dynamic Make Art Together and Play Music Together space. Engage in collaborative art-making, such as Exquisite Corpse, or explore an interactive music room filled with toy instruments, live music bases, and playful sound experiments. From xylophones and shakers to sensor-based music interactions, this immersive space invites participants to create, connect, and play in an inspiring, hands-on environment.

Format:

• Experience
• Interactive Group Performance

Content Track:

• Networking

Why Would Someone Come?

• Make connections, build network
• Find business opportunities

Target Audience:

• Creative professionals
• Entrepreneurs
• Business leaders

Level of Expertise:

• Beginner
• Intermediate
• Advanced

1. Globevaganza

with Eliran Farhi

Description:
Imagine a Eurovision-style party where the whole world comes alive in one unforgettable night! Ambassadors from different countries each get 3 minutes to showcase something amazing – whether it’s a high-energy dance, a live music performance, or a unique cultural tradition. It’s a fast-paced, immersive celebration where every act brings a new surprise, keeping the crowd engaged and excited. Think vibrant visuals, global beats, and an electric atmosphere where cultures collide in the best way possible. Whether you’re performing or just soaking it all in, this is an experience like no other. Get ready for a night of music, movement, and moments you won’t forget!

Format:

• Participatory Experience
• Interactive Performance
• Networking event

Content Track:

• Connected Experiences & Interactive Engagement

Why Would Someone Come?

• Make connections, build network
• Be inspired – think bigger, bolder, different
• A feeling of belonging
• Something which is beyond learning – it is the experience from the experience summit

Target Audience:

• Creative professionals
• Entrepreneurs
• Business Leaders

Level of Expertise:

• Beginner
• Intermediate
• Advanced