After an unprecedented application period in terms of quality and quality, we are delighted to announce the shortlists for London Experience Week 2026.

Voting is now officially open. You have until Monday, 23 February 2026 to get your colleagues and peers to support your application.

Your votes count. It enables us to see what’s popular, what’s trending, what resonating with the experiential community today. It’s a process that shines a new and valuable perspective on the shortlisted applications, enabling us to take the pulse of the Experience Economy today.

We then apply our own lens, looking at the votes but also reviewing applications against our own audience data as well as our standards and requirements (duplication, representation, relevancy, expertise level).

What comes out is a fully curated content programme guaranteed to delight, provoke and inform even the most hardened eventgoer.

How to vote:

• Read all the session descriptions before you vote
• Open the form at the bottom of this page – scroll down or click one of the black ‘Ready to vote? Click here’ buttons
• Indicate your level of interest on all the entries
• Make sure to visit the other pages with separate voting forms for the other sessions – links to come below
• Anyone can vote. All we ask for is name and email so we can check for multiple entries and legitimate votes

Here is the latest set of 25 – we hope you enjoy reading them as much as we have.

• Line-up #1: Click here to vote
• Line-up #2: Click here to vote
• Line-up #3: Click here to vote
• Line-up #4: Sessions 76-100 on this page

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Speakers:

David Bassuk (Creative Director, White Horse Immersive)

What it’s about:

“As live performance increasingly intersects with games, AR, and AI, creators face a core challenge: how to design participation without fragmenting attention or diluting emotional meaning. This talk presents AURORA as a case study in entangled experience design, where theatre, myth, music, and game systems function as a single authored whole.

“Developed through international collaboration, the project treats technology not as spectacle but as dramaturgical material—shaping agency, pressure, and consequence. Drawing on theatre direction, the session shows how interior states like desire, envy, and care can be externalized through playable systems, offering practical frameworks for ethical, scalable hybrid participation.”

Session takeaways:

• Seat-Based AR at Scale: Designing app-based AR games that allow audience participation from anywhere in the auditorium
• Hybrid Systems Dramaturgy: Emotional–Mechanical Alignment: How to preserve emotional arcs when live performance and interactive systems operate in parallel. Ensuring every mechanic – AR effects, AI behaviors, game pressures – reinforces core narrative stakes
• Cross-Cultural Collaboration Lessons: What must adapt – and what must remain stable – when designing experience systems across regions, institutions, and audiences

Speakers:

Jillian Austin (Creative Director, MC²)

What it’s about:

“Creative ideas don’t fail because they’re not good – they fail because they’re pitched without clarity, context, or value. This interactive workshop breaks down how to pitch creative ideas to brands in a way that actually gets a yes. Participants will learn how to frame ideas as brand solutions, align creativity with business goals, and communicate value without flattening the magic. Through hands-on exercises, live examples, and real-time reframing, attendees will actively workshop a pitch and leave with a simple, repeatable framework they can use in brand meetings, decks, and follow-ups. Less theory. More traction.”

Session takeaways:

• A 5-Part Pitch Framework – A simple structure for pitching creative ideas to brands that clearly connects concept, audience, brand value, and outcome
• The “Brand Translation” Cheat Sheet – A quick-reference guide for translating creative language into brand priorities like objectives, KPIs, and ROI
• The 30-Second Hook Formula – A repeatable opening that captures attention fast and frames your idea before details derail the room
• A Pitch Clarity Checklist – A self-edit tool to stress-test any pitch for focus, relevance, and decision-maker readiness
• A Reusable Pitch Template – A plug-and-play template attendees can use immediately for decks, meetings, or written proposals

Speakers:

Katarina Soukup (Fractional VP,  Production – Immersive & Location-Based Experiences, Catbird Consulting)

What it’s about:

“Spectacle is no longer enough to sustain engagement in location-based experiences. Yet one powerful solution remains vastly underused. Too often, game engines like Unreal function merely as pre-viz or rendering tools, rather than as systems for interaction, state, agency, and personalization. This session explores how lightweight game mechanics, logic layers, and rule-based design can deepen immersion and enable meaningful personalization – without turning LBEs into “games” or disrupting operations.

“Drawing on real-world projects, it offers practical ways to introduce interaction that supports throughput, resilience, and guest experience, while avoiding the assumptions that keep teams anchored in spectacle.”

Session takeaways:

• A Mechanics Ladder (passive → reactive → interactive → systemic) to evaluate interaction depth
• A decision matrix for determining whether an experience is ready for mechanics
• A shared vocabulary for discussing mechanics with non-game stakeholders
• Clear guidance on where not to use game logic (and why)

Speakers:

Lulu McPharlin (Founder/Therapy Artist/NeuroArts Experience Designer, Emerge EXP and Emerge Art Spa)

What it’s about:

“The next era of experience design won’t be defined by spectacle – it will be defined by regulation. As audiences arrive increasingly overwhelmed and dysregulated, experiences that stimulate without supporting the nervous system are losing their power. This session introduces a neuro-arts framework for designing multisensory journeys that move people from stress into regulation, insight, and connection.

“Drawing from sauna, infusion, and contrast-therapy environments, we’ll explore how rhythm, ritual, and sensory sequencing create experiences people trust, return to, and remember. The future of experience design isn’t about creating more stimulation – it’s about designing environments that help people feel safe enough to truly transform.”

Session takeaways:

• How to design for the nervous system: practical techniques for sensory regulation, pacing, and narrative in wellness spaces
• A Neuro-Arts Experience Canvas: a reusable template for mapping design to outcomes
• Evidence-backed examples: what works, what it feels like (experiential) and how to adapt for different spaces
• Licensing as scale: modular experience suite strategies for growth across venues

Speakers:

Eyal Danon (Co-Founder, Clockwork Dog)

What it’s about:

“What experience would you create if you worried less about getting it wrong? Drawing on our work with Netflix, Secret Cinema, and Punchdrunk, we will share how we build show control systems that help creatives work through multiple ideas quickly, take greater risks, and make better shows. We’ll reveal our process for facilitating rapid, startup style iteration in a theatrical environment. We’ll put this into practice by programming an aspect of a show live onstage. Starting with a basic mechanic, we’ll iterate in real-time with audience volunteers to demonstrate how a ‘fail better’ mentality turns simple ideas into extraordinary experiences.”

Session takeaways:

• Main takeaways will be in the form of learnings and how we’ve developed them into processes
• That flexible tools can give you enormous value over highly specialised ones
• How to build ‘levers’ into your workflow, allowing you to quickly respond to feedback
• How to set out success criteria for early play tests (and how to gather the data required to see if that criteria has been met)

Speakers:

Amy Segreti (Relational Experience Designer, Our Circuitries)

What it’s about:

“Grounded in experience design, relational neuroscience, and real-world facilitation, the BRIDGE (Biopsychosocial, Responsive, Invitational, Devotional, Generous & Emergent) practice offers a repeatable methodology for creating experiences that are emotionally resonant, participatory and alive. This session teaches how to design for the nervous system, the relational field and the emergent moment – so experiences can scale without losing intimacy, meaning or depth.”

Session takeaways:

• The BRIDGE Method – a clear, intentional practice for designing relationally intelligent experiences
• Responsiveness vs. Control – how to stay adaptable without losing coherence or authority
• Invitation Design Patterns – language and structural choices that deepen participation and trust
• Integrality of Devotion in Design – how continuity and care are an integral part of the felt circuitry of an experience
• Emergent Awareness: how to recognize when an experience needs to evolve in real time

Speakers:

Zander Brimijoin (Co-Founder and Creative Director, Red Paper Heart)

What it’s about:

“I’ll dive into the making of a digitally rich interactive experience where visitors scoop invisible energy with motion-tracked soup ladles and pour it back into the world as streams of blocks flowing into an “Earth Cube.” Designed to teach where our energy comes from, the project uses play as an interface of learning. I’ll reflect on how play becomes understanding, how to measure success when outcomes are emotional and intuitive, and how to defend playfulness against budgets, the lure of technological wizardry, the pressure of feedback, and the unavoidable laws of physics.”

Session takeaways:

• Play without dilution – How to align game mechanics and learning around a single, clear “learning action” – so neither the fun nor the message gets wrecked. It starts with curiosity
• Techniques for blending physical action with digital feedback to pull people in – what to make tangible, what to keep invisible, and why. Designing for imperfect tech
• Using physical metaphors to guide behavior and hide motion-tracking flaws by shaping how people naturally move and hold objects. Managing real-world fun killers
• Smart strategies for shared controllers: Nudges that get them returned, cues that prevent loss, and a plan for when one disappears anyway
• Immersion without excess: Ways to make a whole space feel alive on a tight budget – mixing high and low resolution, sound, and imagination instead of more hardware

Speakers:

Zach Morris (Co-Artistic Director, Third Rail Projects)

What it’s about:

“The impacts of digital culture is going to lead to a boom in the experience economy – but only if you’re ready for it. Peak social media was in 2022, we’re on the downward part of the curve. people are craving IRL experiences and connecting with people. At the same time AI slop is going to make it increasingly difficult to make money in media. Commercial strategy will move to live. It will be a time of enormous opportunity and competition within the experiential space – how can you make the most of it?”

Session takeaways:

• Be ready for a cultural shift
• How to create experiences that prioritise connection
• How to reach audiences without social media

Speakers:

Abigail Taylor-Sansom (Professor of Dramatic Writing, Savannah College of Art and Design (SCAD))

What it’s about:

“The Story Codex is a narrative tool that redefines how stories are built. Designed to be equally useful for linear, branching, and open-world experiences, this new framework also empowers collaborators across disciplines – both writers and non-writers alike – to shape the narrative design of an experience.”

Session takeaways:

• Immersive stories are not films or television shows. So why are immersive writers still using film and television tools – like treatments or Bibles – to create and document their work? Whether attendees go on to use the Story Codex or not, this presentation will open their eyes to the urgent need for new narrative tools that are designed specifically for immersive storytelling
• The presentation will shift the definition of “story” from a linear plot and cast of characters to, simply, a collection of rules. This will fundamentally change the way attendees think about narrative
• The Story Codex is the first narrative tool that develops stories as rule sets – and attendees will quickly learn how to adapt this method for their own projects

Speakers:

Katarina Soukup (Fractional VP, Production – Immersive & Location-Based Experiences, Catbird Consulting)

What it’s about:

“Immersion often breaks long before audiences step inside an experience. Ticketing, marketing, and onboarding frequently explain too much, too literally, too soon. Because immersive storytelling is compounded over time – not created in a single moment – every touchpoint matters. This session explores how pre-experience, on-site, and post-experience communication can either reinforce or fracture storytelling, using concrete examples from Interstellar Arc, an immersive LBVR framed not as a “show,” but as a one-way voyage to an exoplanet.

“Focusing on the evolving and delicate balance between narrative commitment and necessary clarity, it offers practical frameworks for aligning storytelling across the entire experience lifecycle – building trust and precision without undermining the magic.”

Session takeaways:

• A pre / during / post storytelling map grounded in a real-world experience
• A Clarity vs Fantasy Matrix to guide marketing and onboarding decisions
• Guidelines for post-experience communication that extends storytelling and engagement beyond the venue

Speakers:

Anick Beaulieu (CEO, C2)

What it’s about:

“Experience teams are under pressure to do more than “wow” audiences – they must prove behavior change, value creation, and justify investment. Yet many experiences still fail at the same point: they’re designed around moments, not outcomes. This session introduces GenXP, a practical, field-tested framework to design, deliver, and measure experiences as growth engines. You’ll learn how to set objectives beyond attendance and satisfaction, translate emotion into measurable ROX → ROI, design experiences that scale without losing meaning, and secure buy-in from clients and executives. Expect a repeatable system with real use cases, metrics, and lessons learned.”

Session takeaways:

• Attendees will leave with: A clear GenXP framework to design experiences around impact, not just execution
• A ROX-to-ROI translation model to justify experiential investment
• A checklist to assess whether an experience is scalable or fragile
• A shared vocabulary to align creatives, clients, and executives
• A decision lens to prioritize what actually matters in experience design

Speakers:

Brad Koerner (Creative Director, Koerner Design)

What it’s about:

“Many immersive environments still rely on spectacle alone, creating emotional impact without relevance, personalization, or measurable value. At the same time, retail media networks have become powerful real-world data platforms, yet remain largely disconnected from experience design. This session explores how immersive digital environments and retail media networks are converging to transform physical spaces into responsive, data-informed experiences. Attendees will learn how architectural surfaces can become programmable, personalized, and measurable, moving experiences beyond “wow” moments toward deeper engagement, loyalty, and provable impact.”

Session takeaways:

• A clear mental model for how immersive digital environments and retail media networks intersect, and why this convergence changes the role of experience design
• A practical framework for turning architectural surfaces into responsive, data-informed experience layers without defaulting to gimmicks or surveillance
• Design principles for balancing emotion, personalization, consent, and measurement in data-enabled physical spaces
• New ROI and ROX pathways, showing how immersive environments can drive measurable engagement, loyalty, and media value beyond footfall

Speakers:

Benjamin Hamer (Chief Futurist, ThinkerTank)

What it’s about:

“Business events are under pressure. People are busy, budgets are tight, and audiences are asking a question: is this worth my time? In this session, futurist Ben Hamer, Founder of ThinkerTank, and Anne Jamieson, CEO of Saxton Speakers Bureau, explore not only what is happening to events, but where they are going next. Drawing on the ThinkerTank x Saxton ‘Future of Business Events’ research, including survey findings and interviews from the business events ecosystem, they examine how expectations of experience are changing, what creates moments that matter, what is no longer working, and how organisers can design better events value.”

Session takeaways:

• A set of audience questions organisers can use before designing an event to test demand, value, and intent to show up
• Early signals from the ThinkerTank x Saxton ‘Future of Business Events’ research that help teams spot what is changing and what still holds
• Practical examples of what leading organisers are stopping, starting, and rethinking right now across the business events ecosystem

Speakers:

Matthew Purdon (CEO and Chief Creative Officer, Woander)

What it’s about:

“Many immersive experiences struggle to invite participation without instruction or pressure. This hands-on workshop explores puppetry as a craft for designing invitations to play. Working directly with puppets from The Wylding Woods, participants will experiment with gaze, movement, scale, and restraint to feel how small choices open or close audience engagement. The focus is not on puppetry technique, but on how puppets communicate permission, safety, and curiosity – especially across mixed-age audiences. Attendees will leave with embodied insights they can apply to participatory moments in their own work.”

Session takeaways:

• A felt understanding of invitation vs. performance
• Tools for lowering audience anxiety and resistance
• Transferable patterns usable beyond puppetry

Speakers:

Barbara Ann Michaels (Founder and Artistic Director, Jester Of The Peace / HumorVille)

What it’s about:

“You’re an artist or designer running your own experience. Whether it’s in your own micro-venue, a roving interactive performance, an immersive pop-up, in situ or delivered out the back of a moving truck, it’s all you. Yet, you know you need others to grow and thrive. How do self-producers team? How do we stabilize, energize and grow in size? Let’s talk about the unique experience of running our experiences as soloists and learn from and with each other. Look at that, we’re teaming already…”

Session takeaways:

• Commune with other solo presenters – be seen and understood as the little force of nature you are
• Share what’s working and learn from the aha’s of others, gain new avenues to do what you do
• Share what’s not working and receive masterminding from a group who gets it
• Take and share a group photo at the end to remember you’re not alone after we all go home

Speakers:

Nathan Adkisson (Creative Director, Local Projects)

What it’s about:

“How do you make history compelling in a city built on sun and distraction? When the Freedom Tower reopened after a $25-million restoration, the challenge wasn’t just preservation – it was relevance. Built in 1925 as the Miami News headquarters and later known for its role supporting Cuban exiles, the landmark entered a new chapter as a civic storytelling space.

“We’ll examine how immersive media and participatory design created a celebration of migration and belonging – while carefully integrating technology into a protected historic structure. The result? A spot on top of the NY Times latest list of best things to do in Miami.”

Session takeaways:

• How to approach introducing technology interventions in a listed historic building
• How to tell non-fiction stories that attract a broad audience while honoring the featured communities
• How to sensitively curate and produce oral history exhibitions that reflect and engage a broad audience
• How to create experiential rhythm – and surprise – through varied auditory, visual, and mechanical interactions that support a larger theme
• A deep dive on how to integrate a traditional art form (miniatures) with new media (transparent displays) for a never-before-seen storytelling platform

Speakers:

Brent Turner (EVP, Strategy & Solutions, Opus Agency)

What it’s about:

“In today’s digital age, face-to-face connections are gold. That’s why events are becoming the crown jewel of organizations. But here’s the million-dollar question: Are you ready to step up and become the strategic architect your events need? Embrace the mindset of your peers in product marketing to unlock your event’s full business impact. From defining Total Addressable Market (TAM) to mastering strategic pricing, learn to set focused goals and engineer demand. Walk away with practical and strategic insights for pricing, audience acquisition, and registration. Don’t just plan events – build experiences that drive measurable results.”

Session takeaways:

• Leverage the latest marketplace benchmarks and strategic pricing models to balance attendance and revenue goals
• Apply product marketing principles, like defining your Total Addressable Market (TAM), to set focused, realistic attendance goals
• Develop attendee-first value propositions that deliver real, differentiated value to fuel demand and sell tickets
• Utilize behavioral science tactics, such as anchoring and charm pricing, to influence purchasing decisions and optimize revenue

Speakers:

Balpreet Mangat (Head of Clients, TRO)

What it’s about:

“This session explores how TRO and BMW create real-world impact in the UK. Drawing on 20 years of relationship intelligence data, it shows that deep, trusted partnerships, invested in as rigorously as creativity, are a true superpower for growth, particularly when retention is five times more cost-efficient than acquisition.

“The session will unpack work that shifts perception and builds brand energy people actually feel, while helping BMW stay relevant in a fast-moving, culture-driven UK landscape. It breaks down how experiential work becomes a brand-building engine when agencies move beyond delivery into strategic vision and business understanding. These are the traits data shows separate high-performing partnerships from the rest.

“Attendees can expect honest insights on partnership, retention, and organic growth, framed through the lens of impact: what moves people and what makes a brand matter.”

Session takeaways:

• How to design experiences that create measurable brand and business impact, in a context where impact is the new currency
• How TRO helps BMW stay culturally relevant in the UK by combining flawless delivery with strategic direction and social-first, creator-ready experiences
• How long-term partnerships, underpinned by business understanding and a prevention mindset, unlock bigger, braver ideas that shift brand perception while reducing churn
• How to spot and grow opportunities by solving real audience needs, identifying early risk signals before they affect revenue
• How trust, transparency, and a clear point of view fuel impactful work that feels effortless to clients, even when efficiency and collaboration are top concerns.

Speakers:

David Wilkins (CEO, Zenapptic AI)

What it’s about:

“What happens when experiences are built like products, not one-off projects? This presentations shares how creators, technologists, and operators are shifting from custom builds to scalable experience platforms. We’ll explore how software, AI, and modular systems are redefining how immersive environments are designed, deployed, and evolved over time, from live events and attractions to branded spaces and digital twins.

“Expect an honest look at the advantages and tradeoffs of platform thinking. Designed for leaders who want experiences that adapt, scale, and stay relevant long after opening day.”

Session takeaways:

• A Platform Readiness Checklist to quickly assess whether an experience should be built as a one-off project or using a scalable platform
• A practical learning on how experience data can unlock new revenue streams, including smarter content rotation, personalized moments, sponsorship value, and post-event extensions, without compromising creativity
• Insight into reducing long-term cost and operational risk, by designing experiences that can evolve with new content, audiences, and technologies instead of requiring full rebuilds

Speakers:

Otto Plesner (Creative Director, RenaiXance)

What it’s about:

“Art is no longer decoration, it is becoming one of the most powerful tools for societal change. In Art as a Catalyst for Change, creative director and storyteller Otto Plesner explores how art, science, and technology are reshaping memory, healing, leadership, and human connection. Drawing from personal experience, neuroscience, and real-world projects spanning immersive installations, music, and experience design, this talk reveals how creativity can move beyond inspiration into action. A session for leaders, designers, and creators who believe the future will be built not just with technology, but with empathy, emotion, and courage.”

Session takeaways:

• A practical framework for using art as a catalyst Learn how to move creativity from inspiration to action – applying artistic thinking to create emotional impact, cultural relevance, and real-world change
• How to design experiences that create memory, not noise Understand how emotion, storytelling, and sensory design shape long-term memory, and how to apply this to brands, experiences, and leadership
• Tools to integrate empathy into decision-making Concrete methods to use emotional intelligence and human-centered creativity when designing products, spaces, and experiences
• A new way to collaborate across art, science, and technology Learn how interdisciplinary collaboration unlocks new forms of meaning, innovation, and transformation
• A mindset shift: creativity as leadership infrastructure Reframe creativity from a “nice-to-have” into a core tool for navigating uncertainty, complexity, and societal change

Speakers:

Emma Oliver (Narrative Director, Emotion Creative)

What it’s about:

“Budget bloat, missed deadlines, and team misalignment? Sounds like you might be missing the true narrative. This talk reframes narrative as the core system that drives immersion, alignment, and efficiency. Drawing from real projects across themed entertainment, live events, and attractions, Emma Oliver shows how writers use narrative thinking to clarify guest roles, align creative teams, and turn constraints into cohesive, high-value experiences. Learn how narrative imparts meaning, accelerates decision-making, and helps experiences feel intentional, memorable, and emotionally resonant – without hiking up the budget.”

Session takeaways:

• A clear, practical understanding of narrative as a system that imparts meaning and drives immersion
• Insight into how writers support teams first – by aligning disciplines, messaging, and intent
• Proven ways narrative can save time, reduce rework, and elevate guest experience within real constraints

Speakers:

Daniel Gomez (CEO, First Person Xperience)

What it’s about:

“Using the extremely unique experience of serving twenty-two years as an Experience Designer for US Army Special Operations, Daniel will inspire the audience to create amazing immersive experiences for high fidelity education and entertainment. Daniel will demonstrate how there is a psychological transformation that occurs when guests are immersed in an experience and how it is our responsibility as designers to ensure we don’t take that for granted. He will guide participants to create the magic moments, where experiences go from fun, to unforgettable.”

Session takeaways:

• Understanding the experiential learning cycle and how it creates unforgettable memories
• Understanding how full immersion creates neural pathways that enhance creativity and critical thinking
• Understanding how agency, experimentation, and play are key to learning and how safety is its foundation

Speakers:

Hanan Chebib (Founder and Experience Designer, Social Studies Lab)

What it’s about:

“Did you know humans get a burst of positive emotions when engaging with strangers? What opportunities can only happen when strangers come together? Through storytelling, collaborative exercises, group activities, and brainstorming, we’ll create a dynamic space to bring science and experience design together.

“Discover ways to delight knowing the research on neuroscience, anthropology and sociology, to create unexpected moments of joy and connection.

“Explore ways to break down barriers, spark conversations and create meaningful interactions. After all, everyone including a friend starts out as a stranger.”

Session takeaways:

• Understanding the science of why humans need connections with strangers
• Using and learning tools based on science to implement positive connections with strangers
• How to embed those tools into current and future designs to set your company apart and create better products with impact

Speakers:

Ryan Carlisle (Experience Design Strategist, Journey)

What it’s about:

“Let’s be honest, no one likes standing in a line. But those moments of anticipation, impatience, and expectation are often where experiences succeed or fail. Waiting is the universal pain point in which the smallest touchpoints can create the biggest emotional outcomes. In this session, we explore how thoughtfully designed waiting can become deeply experiential by regulating emotion, restoring a sense of control, and building excitement that resonates long after arrival. When treated as performance systems rather than operational necessities, queues shape perception before the main experience even begins.”

Session takeaways:

• The Waiting Toolkit: Understand how experience design frameworks such as information, choice, pacing, and micro-delight can dramatically impact the overall visitor journey
• The Psychology of Waiting: Why transparency, agency, and signals of progress often reduce anxiety more effectively than shaving minutes off the wait itself
• How to Sell a Queue: How to utilize strategic language with clients to reframe waiting as part of brand performance rather than operational overhead

Speakers:

Gaynor O’Flynn (Artist and Founder, Beinghuman Ltd & The Converger Ltd)

What it’s about:

“Complex, expensive tools lock most creators out of the $900B immersive market. Only large productions like ABBA Voyage, U2 at The Sphere or Disney’s Mandolorian can afford to enter the space. The Converger changes this. An affordable Unity/Unreal plugin that connects game engines directly to venue hardware – sound systems, lighting, projectors. It integrates with tools you already know and love, minimizing technical barriers.

“Built with an ex-NASA, BBC, and Royal Ballet team, 1,000+ early adopters and non-dilutive grants, this session shares how we’re democratizing immersive production for 7M+ developers and 300M+ global creators. Learn the framework for budget-conscious deployment, real cost comparisons against legacy tools, and why accessible tooling unlocks an entire createch economy.”

Session takeaways:

• Where your budget actually goes: How to spot the hidden costs in immersive production (usually 30-50% goes to venue integration before you even start the creative work) and what to do about it
• Tools you already know: How to connect Unity/Unreal directly to the hardware and software you’re already using—sound systems, lighting, projectors—without paying for expensive middleware
• Build once, use everywhere: A practical method for creating immersive experiences that work across multiple venues without rebuilding everything from scratch each time
• Real numbers: What things actually cost. Compare high-end solutions (£1,500-£6,000/year) with affordable alternatives, and see if the math works for your projects
• What we learned the hard way: Lessons from building The Converger with 1,000+ developers

London Experience Week 2026: Line-up #4