For millennia, people used the art of memory to remember what mattered. During the Renaissance, it converged with the Hermetic tradition, an esoteric knowledge stream that braided memory with ritual practice, natural magic, astrology and alchemy, forming what is known as Magic Memory. This session shows how we can translate principles of Magic Memory into […]
Every magic moment, every deeply positive experience, has psychological roots. In this WXO Campfire, we explore how extraordinary experiences don’t happen by accident – they are intentionally designed. Drawing from decades of expertise in Disney Imagineering and global UX leadership, authors Joe Lanzisero and Johannes Robier reveal how extraordinary moments can be crafted with intention […]
Introducing WXO Collaboration Campfires A confidential, member-led clinic to workshop live projects and share practical advice. Bring a challenge, leave with practical next steps. Alongside toolkits, frameworks and case studies from the Experience Economy's brightest minds, WXO Campfires are also valued for the quality of the attendees as much as the guest voices. Practitioners who […]
Storytelling is currently undergoing a radical revolution, from narratives that are passively consumed to stories that you live. It's a shift that is already revolutionizing entertainment, communication, marketing, and more. How can creators adapt to this change? Join Charles Melcher, founder of The Future of Storytelling and author of a new book with the same […]
Have you ever gone through a beautifully built experience—technically impressive and to all appearances flawlessly executed—that left you feeling nothing? Drawing upon her experience pioneering narrative for global teams and experiences, writer and experience director Emma Oliver introduces a practical diagnostic tool to uncover why brilliant experiences fall short and how to fix them. Designed […]
Have you ever gone through a beautifully built experience—technically impressive and to all appearances flawlessly executed—that left you feeling nothing? Drawing upon her experience pioneering narrative for global teams and experiences, writer and experience director Emma Oliver introduces a practical diagnostic tool to uncover why brilliant experiences fall short and how to fix them. Designed […]
