Join Alex Soojung-Kim Pang to discuss how to design experiences that provoke creativity and curiosity, expand people’s minds, and make them more likely to spend their precious time and money with you.
Join Michael Lai for the return of the WXO Campfires, as he introduces the Holistic eXperience Model to analyze the dynamic relationships between customers and brands, and how it has enabled eXperience innovation in China.
Join Michael Lai for the return of the WXO Campfires, as he introduces the Holistic eXperience Model to analyze the dynamic relationships between customers and brands, and how it has enabled eXperience innovation in China.
Performer and director Leah Ableson draws on her academic work in behavioral study to discuss how performers can collect field data on audience interaction and leverage it to meet your guests’ needs – without them ever having to ask.
Performer and director Leah Ableson will draw on her academic work in behavioral study to discuss how performers can collect field data on audience interaction and leverage it to meet your guests’ needs – without them ever having to ask.
What if we told you there was a formula for creating extraordinary experiences? Neuroscientist Dr Paul Zak will be returning to the WXO Campfire to reveal the principles you can use to create extraordinary experiences, based on his measurement of 50,000 brains. As he launches his new book, Immersion: The Science of the Extraordinary and Source of Happiness, […]
What if we told you there was a formula for creating extraordinary experiences? Neuroscientist Dr Paul Zak will be returning to the WXO Campfire to reveal the principles you can use to create extraordinary experiences, based on his measurement of 50,000 brains. As he launches his new book, Immersion: The Science of the Extraordinary and Source of Happiness, […]
Bobby Kunta, Co-Founder of Nonfungible (NonFun) Events, reveals how they developed their “Party-to-Earn” platform for gamified, tokenised events – just one example of how we can use crypto and NFTs to incentivise the kinds of behaviours we hope to see from our target audiences.
This October experience researchers and professionals will gather at Brigham Young University in Provo, Utah, USA from 12-15 October 2022 for the first in-person 7 Experiences Summit.
Can we interrogate the commonalities between creating experiences? At the WXO, we definitely think there are processes and frameworks that can be transferred between experiences and sectors. But what does it look like when you take more than 20 years of creating standout experiences and attempt to codify it in one framework...? Creative Director SERMAD […]
