From high streets to cultural districts, experiences are rarely created in isolation, yet the ecosystems that enable them are fragmented and invisible. While micro high-street businesses are good at creating meaningful experiences, they often struggle to translate these strengths into growth, innovation or long-term resilience. Limited resources, time and funds are common challenges. In this […]
From high streets to cultural districts, experiences are rarely created in isolation, yet the ecosystems that enable them are fragmented and invisible. While micro high-street businesses are good at creating meaningful experiences, they often struggle to translate these strengths into growth, innovation or long-term resilience. Limited resources, time and funds are common challenges. In this […]
How do you prove a smartphone has the most powerful AI on the market? You hand it to the public and ask them to remix history. To showcase the Google Pixel 10's Nano Banana and Veo 3 engines, Artcrush.com partnered with the Rijksmuseum and KPN to launch a nationwide ARt remix competition. They challenged digital […]
How do you prove a smartphone has the most powerful AI on the market? You hand it to the public and ask them to remix history. To showcase the Google Pixel 10's Nano Banana and Veo 3 engines, Artcrush.com partnered with the Rijksmuseum and KPN to launch a nationwide ARt remix competition. They challenged digital […]
What if you could use audience insight to make better creative decisions, and see the results in visitor numbers, ticket sales, and funding? This session draws on frameworks and research methods from Barbican Immersive, showing how insight shaped their digital arts strategy and fed directly into the development of Feel the Sound and the upcoming In Other […]
What if you could use audience insight to make better creative decisions, and see the results in visitor numbers, ticket sales, and funding? This session draws on frameworks and research methods from Barbican Immersive, showing how insight shaped their digital arts strategy and fed directly into the development of Feel the Sound and the upcoming In Other […]
When we talk about immersive experiences, technology can sometimes dominate the conversation. But after encountering 900+ immersive works across three continents in three years, Katrina noticed a recurring pattern: tech alone doesn’t determine quality. In this Campfire, she introduces her AURA Framework (Agency, Universe, Resonance, Artistry) – a qualitative lens for thinking about how immersive […]
When we talk about immersive experiences, technology can sometimes dominate the conversation. But after encountering 900+ immersive works across three continents in three years, Katrina noticed a recurring pattern: tech alone doesn’t determine quality. In this Campfire, she introduces her AURA Framework (Agency, Universe, Resonance, Artistry) – a qualitative lens for thinking about how immersive […]
What do moments of crisis reveal about how people really connect, and how can experience designers learn from it? On 3 December 2024, South Korea lived through a surreal night: martial law declared, then overturned within hours. What emerged in the streets wasn't violence – it was K-pop lightsticks, hand-drawn meme flags, and prepaid cups […]
Events are always at risk when marketing budgets are under scrutiny. In this Campfire, event strategist Dax Callner will reveal how global brands from Toyota to TikTok use data to defend and grow their investment in events. You'll get actionable tools and insights to help you establish measurable goals, collect credible data and present compelling […]
