When we talk about immersive experiences, technology can sometimes dominate the conversation. But after encountering 900+ immersive works across three continents in three years, Katrina noticed a recurring pattern: tech alone doesn’t determine quality. In this Campfire, she introduces her AURA Framework (Agency, Universe, Resonance, Artistry) – a qualitative lens for thinking about how immersive […]
When we talk about immersive experiences, technology can sometimes dominate the conversation. But after encountering 900+ immersive works across three continents in three years, Katrina noticed a recurring pattern: tech alone doesn’t determine quality. In this Campfire, she introduces her AURA Framework (Agency, Universe, Resonance, Artistry) – a qualitative lens for thinking about how immersive […]
What do moments of crisis reveal about how people really connect, and how can experience designers learn from it? On 3 December 2024, South Korea lived through a surreal night: martial law declared, then overturned within hours. What emerged in the streets wasn't violence – it was K-pop lightsticks, hand-drawn meme flags, and prepaid cups […]
Events are always at risk when marketing budgets are under scrutiny. In this Campfire, event strategist Dax Callner will reveal how global brands from Toyota to TikTok use data to defend and grow their investment in events. You'll get actionable tools and insights to help you establish measurable goals, collect credible data and present compelling […]
Events are always at risk when marketing budgets are under scrutiny. In this Campfire, event strategist Dax Callner will reveal how global brands from Toyota to TikTok use data to defend and grow their investment in events. You'll get actionable tools and insights to help you establish measurable goals, collect credible data and present compelling […]
What happens when a piece of community-created internet folklore becomes the number one film in America? Backrooms began life as a single unsettling image posted online. From there it evolved into a collaborative creepypasta or unfiction phenomenon, inspired millions of fan theories, videos and discussions, spawned a hugely successful YouTube series, and has now become […]
At the STRAAT Museum in the Netherlands, Geoff Thatcher and his wife came across a story about Johanna van Polanen, who became a countess at the age of 11. The museum gave them the outline. But it left out the question they immediately wanted answered: how old was the count she married? So they did […]
What do we value more as a society: moments or memories? Experiences define our lives. They shape how we connect across cultures and communities, how we grow, and how we remember the people, places and ideas that move us. Today, as technology and consumer expectations evolve, experiences can be more diverse, integrated and convergent than […]
What if the most powerful experiences don’t just entertain us but change how we feel, think, and act? Join WXO and Pixel Artworks for a special IRL Campfire exploring Functional Experiences: an emerging shift in the Experience Economy where immersive design, technology, sound, space, and storytelling are used not just for spectacle, but for lasting […]
The Experience Economy has become remarkably effective at capturing attention, creating engagement and creating memorable moments. But what if the next frontier isn't attention, immersion or even transformation? What if it is quality of life? Every experience affects us. It can elevate or deplete, connect or isolate, calm or overstimulate. Yet while designers routinely consider […]
