"Transformational" has become the most overused word in experience design. Immersive art walks use it. Brand activations use it. Festival websites use it. Certification courses use it. And almost none of them mean the same thing by it, because almost none of them have a structural definition for what transformation actually requires. After fifteen years […]
Transformation is strange: We naturally transform every day, yet when we plan it, it falls apart. Especially in organisations where change is mandated from the top, and quietly rejected by the people doing the job. In this Campfire, Alain Thys introduces The Transformation Code: 𝚫 = S x R x F. A formula shaped by […]
Transformation is strange: We naturally transform every day, yet when we plan it, it falls apart. Especially in organisations where change is mandated from the top, and quietly rejected by the people doing the job. In this Campfire, Alain Thys introduces The Transformation Code: 𝚫 = S x R x F. A formula shaped by […]
From high streets to cultural districts, experiences are rarely created in isolation, yet the ecosystems that enable them are fragmented and invisible. While micro high-street businesses are good at creating meaningful experiences, they often struggle to translate these strengths into growth, innovation or long-term resilience. Limited resources, time and funds are common challenges. In this […]
From high streets to cultural districts, experiences are rarely created in isolation, yet the ecosystems that enable them are fragmented and invisible. While micro high-street businesses are good at creating meaningful experiences, they often struggle to translate these strengths into growth, innovation or long-term resilience. Limited resources, time and funds are common challenges. In this […]
How do you prove a smartphone has the most powerful AI on the market? You hand it to the public and ask them to remix history. To showcase the Google Pixel 10's Nano Banana and Veo 3 engines, Artcrush.com partnered with the Rijksmuseum and KPN to launch a nationwide ARt remix competition. They challenged digital […]
How do you prove a smartphone has the most powerful AI on the market? You hand it to the public and ask them to remix history. To showcase the Google Pixel 10's Nano Banana and Veo 3 engines, Artcrush.com partnered with the Rijksmuseum and KPN to launch a nationwide ARt remix competition. They challenged digital […]
What if you could use audience insight to make better creative decisions, and see the results in visitor numbers, ticket sales, and funding? This session draws on frameworks and research methods from Barbican Immersive, showing how insight shaped their digital arts strategy and fed directly into the development of Feel the Sound and the upcoming In Other […]
What if you could use audience insight to make better creative decisions, and see the results in visitor numbers, ticket sales, and funding? This session draws on frameworks and research methods from Barbican Immersive, showing how insight shaped their digital arts strategy and fed directly into the development of Feel the Sound and the upcoming In Other […]
When we talk about immersive experiences, technology can sometimes dominate the conversation. But after encountering 900+ immersive works across three continents in three years, Katrina noticed a recurring pattern: tech alone doesn’t determine quality. In this Campfire, she introduces her AURA Framework (Agency, Universe, Resonance, Artistry) – a qualitative lens for thinking about how immersive […]
