This is the chat for Campfire 35: Time Is Money, Or A New Way To Measure ROX, which you can now also watch back on WXO TV.

Do you think of time as a cost?

Or do you picture time as revenue?

In services, time is a cost. But when it comes to experiences, time is revenue. This difference comes down to one crucial concept: the Money Value of Time (or MVT).

Joe Pine, a WXO Co-Founder, author and godfather of the Experience Economy, shares his ultimate guide to putting a price tag on your experience – and creating new opportunities to charge for what you do.

Let us know how you might apply the Money Value of Time to your own work in the comments below!